Manchester United have added another sponsor to their ranks by announcing a partnership with international spirits brand Aperol.

The brand has now become the North-West outfit's official global spirits partner in a deal that will continue until the end of the 2016-17 campaign.

Managing director Richard Arnold told the club's official website: "We are delighted to welcome Aperol as Manchester United's new global sprits partner.

"Like Manchester United, Aperol is an ambitious organisation and we have been impressed by their innovative approach to developing the brand on an international stage.

"Manchester United has 659 million followers across the world and this partnership will be another platform to bring the club closer to these fans."

Aperol will now be advertised during all domestic clashes at Old Trafford, as well as on the club's official website and television channel MUTV.