Manchester City have added a new partnership to their ranks by agreeing a deal with South African beer brand Hansa Pilsener.

The Premier League champions have secured a three-year deal with the brand, which is permitted to include City's club crest and player imagery in its future marketing campaigns.

City's chief business officer Tom Glick said: "Hansa has a special relationship with South African City fans and has been part of their matchday experience in pubs and supporters clubs across the country for many years.

"Their brand vision to inspire people to achieve their dreams, make them the perfect fit for Manchester City, and we are looking forward to helping them to achieve this goal."

The deal also gives Hansa Pilsener the rights to film television adverts with the club's players.

Written by
Danielle Joynson