The Premier League has agreed a three-year sponsorship deal with beer brand Carling.
The partnership will begin in June 2016 and run until the end of the 2018-19 season.
The beer brand is no stranger to English football as it was the top flight's first title sponsor from 1993 to 2001, and sponsored the League Cup for nine seasons between 2003 and 2012.
Carling brand director for Molson Coors, Jim Shearer, said: "Carling and the Premier League are both great British brands who are proud to play a role in the nation's conversations. This is the perfect partnership for us as it represents a point of passion for our consumers, can deliver scale, and is befitting of a number one brand within its category.
"Together with our large network of retailers and pubs, as well as the partnership we have with Sky, we'll be finding ways to use our unique access to the Premier League to give Carling drinkers more reasons to get together and keep the stories going long after the final whistle has blown."
Premier League managing director Richard Masters said: "We are very pleased that Carling has chosen to partner with the Premier League for the next three seasons.
"They have some exciting plans for engaging fans in pubs and homes across the country and their track record of sponsoring top level football, including the Premier League itself, will make them a great fit as our Official Beer Partner.
"The compelling football put on by our clubs this season is providing a fantastic platform for the League to take forward its new sponsorship strategy."
The 2016-17 season will mark Leicester City's first ever defence of a Premier League title after they were crowned champions last night.
Danielle Joynson
