Leeds United owner Massimo Cellino decided to sit with his club's fans at today's game against Brentford.
Cellino was spotted and photographed at the front of the stand, as well as being caught buying and eating a hotdog.
The owner was reported to have been watching the game originally with the Brentford fans but was soon escorted to the away end, according to the Daily Mail.
Pictures started to circulate around Twitter with several excited nearby fans snapping pictures of the Italian.
View a picture of the owner here:
Cellino in the Leeds end hahahahaha pic.twitter.com/1QFkEZCRup— Jamie Baldwin (@JamieBaaldwin) September 27, 2014