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Bournemouth extend Heineken partnership into a third year

Bournemouth extend their partnership with Dutch beer brand Heineken into a third year.

Bournemouth have extended their partnership with Dutch beer brand Heineken.

The company will remain the Premier League club's official cider and beer supplier for a third year.

The brand's alcoholic beverages will be available at bars in the Vitality Stadium during home matches and club events, while advertising will also be used around the ground.

"We are extremely delighted to continue our long-term partnership with a leading brand such as Heineken," said commercial director Rob Mitchell.

"The partnership will give AFC Bournemouth fans the opportunity to enjoy a number of Heineken's market-leading beer and cider brands in stadium bars and hospitality features."

Bournemouth, who are competing in their first Premier League season in the club's history, are currently seventh in the league table.

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A general view of Dean Court, or the Goldsands Stadium, home to AFC Bournemouth on July 21, 2013
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