Puma to become new Arsenal kit sponsor from July 2014

Arsenal have announced that Puma will become the club's official kit partner at the end of the season.

The North London outfit have agreed a reported five-year contract with the sportswear brand, which has been described by the club as the 'biggest deal in Puma and Arsenal's history'.

Reports have claimed that the long-term partnership is worth £150m, which would be deemed as the biggest kit deal in Europe.

Chief executive Ivan Gazidis told the club's official website: "We are excited to be partnering with Puma, a company whose football heritage and record of innovation have a strong affinity with our own. This represents another important step forward in Arsenal's progression on and off the pitch."

Puma will produce the playing and training kit for the Gunners.