BT Sport have announced that they have struck a partnership with Arsenal Football Club.
The broadcasters are now an official partner of the North London outfit, which will allow them access to the club's first-team stars and manager Arsene Wenger.
Marketing director of BT Consumer David James said in a statement: "We are very pleased to become an official partner of Arsenal Football Club.
"We have lots of great ideas about how to make this partnership work for the club, BT Sport and our viewers. There is plenty of excitement around Arsenal this season and we are delighted to be part of that."
Arsenal's director of global partnerships and business strategy Vinai Venkatesham added: "We are delighted to welcome BT Sport to the club as an official partner. In a short period of time they have delivered numerous innovations in sports broadcasting and we are very much looking forward to developing our relationship further to help provide an extra dimension to their coverage."
The deal also gives BT Sport permission to advertise through the Gunners' digital platforms in the UK and in Ireland.
Danielle Joynson
