Formula 1 to open New York office

Formula 1 will open a US-based office, a spokesman has confirmed.

Earlier, following Liberty Media's takeover, the American company moved from Bernie Ecclestone's London HQ to a larger building in the British capital.

Sports Business Daily now reports that Liberty is opening a F1 office in New York, amid efforts to capitalise on the potential of the huge US market.

"Yes, we are opening a small commercial office in New York which will be dealing mainly with the sponsorship side of things," F1 spokesman Norman Howell confirmed.

The F1 calendar continues with the Japanese Grand Prix on Sunday.