MX23RW : Friday, April 26 15:39:50| >> :120:55362:55362:

Haas sponsor sued over logo

Haas sponsor sued over logo
© Reuters
The controversy around Haas' new title sponsor continues.

The controversy around Haas' new title sponsor continues.

Already, there is scepticism about the legitimacy of Rich Energy, a British energy drink headed by the long-bearded William Storey.

Now, it emerges that Rich is heading to court next month.

In the days just prior to the start of the 2019 season, Storey's company will be in court on 12 and 13 March 2019.

According to Intellectual Property Court documentation, the case was filed by ATB Sales. The British company owns Whyte Bikes, whose antler-like logo is almost identical to Rich Energy's.

At the launch of Haas' 2019 livery, Storey admitted he wanted the black and gold livery colours because they reminded him of the John Player Special car raced by Ayrton Senna.

"We have evolved it, because otherwise it would have been a total copy of the 80s livery," team boss Gunther Steiner said.

"As long as the car is beautiful and the name of Gene (Haas)'s company is there, the boss is happy," he added.

ID:350103: cacheID:350103:1false2false3false:QQ:: from db desktop :LenBod:restore:1768:
Restore Data
Share this article now:
Kevin Magnussen pictured on November 10, 2018
Read Next:
Haas drivers admit putting on weight for 2019
>
Read more about Gunther Steiner Formula 1
rhs 2.0


Sports Mole provides in-depth previews and predictions for every match from the biggest leagues and competitions in world football.
Argentina's Lionel Messi kisses the World Cup trophy after collecting the Golden Ball award on December 18, 2022Sign up for our FREE daily preview newsletter direct to your inbox!