While casino gaming and video slots may dominate the online GGY in the UK, sports betting still accounts for more than 35% of total iGaming revenues. The sports betting market in the UK is also supported by a progressive regulatory framework, while it remains open to licensed operators from across the globe and is incredibly competitive from the perspective of both brands and customers alike. You can check out https://www.mybettingsite.uk/ to see the full list of sports betting brands in the UK, but which of these are the best? Here's our shortlist!
1) Betiton
We'll start with Betiton, which is a much loved operator in the UK and Ireland and one that boasts an average payout rate of around 93%. Betiton is also home to a broad range of sports and betting markets, while new players can currently wager £25 and earn a £20 free bet when they register for an account with the brand. This is available to all new players who complete an initial, £10 deposit, which the bonus is subject to wagering requirements of 15x it's total value. For the free bet, this must also be placed on an outcome with odds of 1/1 or greater, within 14 days of the initial bonus being activated. Sure, deposits made through Neteller, Skrill and PayPal won't be eligible for the welcome bonus or free bet, but there's a large range of alternative payment methods available to players.
2) Bwin
Next up is Bwin, which has recently begun to target UK players and has added to an already competitive marketplace. Bwin definitely covers a large range of disciplines and markets, while its coverage of sporting events on the continent is particularly comprehensive. The operator also offers a generous welcome bonus, which takes the form of a cashback offer up to the value of £20 on your first wager as a customer. What's most striking about this is that there are no wagering requirements at all applied to the bonus, so you won't encounter any restrictions or conditions when attempting to withdraw your funds. The bonus is applicable to all initial wagers with odds of 1.50 or better, while you'll have up to seven days to utilise the offer as a new player.
3) Unibet
Unibet is another internationally renowned sports betting operator, particularly within the boundaries of Ireland and the UK. Currently, Unibet is running an impressive welcome offer worth up to £40, with this having coincided with the spike in demand following the commencement of the delayed Euro 2020 tournament through June and early July. The wagering requirements in play here are just 3x the value of the bonuns enacted, while it's accessible to any new customer who meets the minimum deposit threshold of £10. Similarly, your bonus wager must be on an outcome with minimum odds of 1.40, and one again you'll have seven days to meet the full T&Cs of the offer. This is definitely one of the most competitive welcome offers on the market, while you're sure to be satisfied with Unibet's wide selection of betting markets.
4) 888 Sport
888 Sport is another popular and high profile betting brand, and one that has been in the news recently for offering enhanced odds on events such as the Euro 2020 final and Connor McGregor's trilogy fight with Dustin Poirier. This type of generous, player-centric approach is one that's reflected by the site's wider welcome offer, which takes the form of a 100% deposit match up to the value of £100. The minimum deposit value here will be either £10, £20 and £50 depending on your chosen payment method, while any wagers made as part of the welcome offer must feature minimum odds of 1.50. Once again, deposits made via Skrill and Neteller aren't eligible to receive the site's welcome offer, but Visa, PayPal and a whole raft of other options are available to players across the board. You can find more information about each of these operators on the My Betting Site UK platform, alongside comprehensive reviews and user ratings. So, be sure to compare these sites to find the platform that's right for you, whether this is from the perspective of the welcome bonus on offer to the complete range of sports betting markets.