Players want a more engaging experience when they are gaming either on a pc, in an online casino or when it comes to sports events. Speaking about sportsbooks, sometimes we are wondering; how can modern technology help players meet their needs? Besides, when it comes to gaming and sports, thanks to technology, players now expect more. They expect more interaction, more entertainment, more convenience, more choices, more ways of getting close to the action. In the sports category, it is, therefore, crucial to understand the sports industry and the trends players follow. Bookmarkers need to identify what appeals on a global scale and apply this insight on a local level.
Innovative trends that include personalisation, gamification, streaming and other methods of entertainment are all part of the modern sportsbook experience. This creative experience is to help increase visitors and engagement on the website. However, in the iGaming industry, this experience isn't only in sports; it is also found on the online casino. Besides, when it comes to personalisation, adding these elements will give players more choice with how and what they want to play or gamble.
For example, live streaming is a big part of a sportsbook because it provides an added entertainment factor that is proven to stimulate action. Live streaming is useful in particular to achieve localisation. When it is done locally, the streaming goes more smoothly, and it will also suit the preferences of the market the sportsbook wants to target.
The Live Sport Centre
At the heart of such a part of the sport's entertainment is a tool or better said a website that features some of the most in-depth live content for top leagues and tournaments across the world. This Live Sports Centre has been built for both current and future audiences. Besides, it combines the popularity of online and mobile gambling with an insatiable player appetite for sports data and information. This website is similar to what land-based casinos did when they chose to go online, for the sake of the players, where they could enjoy some online slots, without the need to go to a physical casino and play some games. However, this live sports event website is much more than the average online casino.
The Live Sports website has elements such as teams and player statistics, multi-match monitoring that enables the players to be more informed about a football match, for example. The website allows operators to boost their portfolios with live visualisation, extensive statistics and more markets to engage a wide array of players. The players will have access to Europe's most famous football tournament. Also, the book markers will be closer to the player experience by offering innovation and be part of the newest trend.
It may sound basic but understanding the player is what separates the great from the good. This understanding should lie at the heart of every operator for what they do. For example, the Live Sport Centre was created by Betradar, and their example of player understanding consists in gathering information from players, what they like and what changes they would want. In addition, in order to satisfy the player requirements, the company meets up face-to-face with the operator and understands specific player requirements.
Warren Murphy, the MD at Sportradar said that the company is also committed to ensure that they remain at the forefront of technology, and in particular machine learning to process and derive insights from a vast amount of gathered data. Besides, their in-house experts utilize this information to tailor the company's product range to the needs of their clients. They incorporate data, knowledge and solutions to help operators to integrate their portfolio in a way that is relevant to their players.