The Clippers have been covering up the banners when they play at home during pre-season and despite receiving some criticism, Rivers claims that his side are not being disrespectful.
"The culture is changing, and we want to be a winner," Rivers told reporters. "To do that, we have to make changes, and the one at Staples Center is one that I thought we needed to make.
"We don't leave the Lakers floor down, do we? And they don't play on the Clippers floor; they take it up. That's all. It's no disrespect.
"I have an amazing amount of respect for the Lakers. Having said that, I work for the Clippers, and when we play, it should be the Clippers' arena. I would say they probably feel the same way when they play. That's all it is."