The 26-year-old was highly touted in the early stages of his career, but injuries and off-the-field incidents held him back from reaching his full potential for club and country.
He told the Daily Mail: "Sometimes I've made some bad choices, sometimes it is just how things are viewed, like relationships.
"I used to get photographed outside my house with my ex-girlfriend and people would say I was searching to be a celebrity but anybody who knows me will know that couldn't be further from the truth. I would never do Strictly!
"Some of the people I dated, the choices I made, got publicised which made it more difficult."
Cipriani has made eight caps for England since making his debut in 2008.