William Hill app review: Download on iOS & Android

The William Hill app promises seamless mobile sports betting for UK punters, but does it deliver on the pitch? I’ll share my honest verdict on whether this betting app deserves a place on your smartphone.

William Hill App: Complete Review for UK Bettors

The William Hill app has become a staple for British sports bettors, offering everything from Premier League match betting to live casino games. Having tested this mobile betting platform, I can confirm it’s one of the more comprehensive betting apps available to UK users, though it’s not without its quirks.

Before diving deep into my experience, here’s a quick snapshot of what the William Hill mobile app offers UK bettors:

William Hill apps	App details	Click to download
iOS	Welcome bonus of £40 of free bets, easy to navigate with an intuitive interface and feel	DOWNLOAD APP
Android	Extensive selection of markets as the website, including special features like Bet Boosts, Plus Card, & Best Odds Guarantee	DOWNLOAD APP

How to Download the William Hill App

Downloading the William Hill app is refreshingly straightforward—no jumping through hoops or hunting for APK files like some dodgy offshore bookies require.

Step-by-Step Download Process (Android & iOS)

I tested the download process on both my iPhone 14 Pro and Samsung Galaxy S23, and both installations were identical in simplicity:

Step 1: Open your device’s app store (App Store for iOS, Google Play Store for Android)

Step 2: Search for “William Hill” in the search bar

Step 3: Select the official William Hill app (look for the verified blue tick)

Step 4: Tap “Install” or “Get” and wait for the 45MB download to complete

Step 5: Open the app and register as a new customer with the William Hill promo code (optional)

The entire process took under three minutes on both devices with decent WiFi. No VPN tricks or sideloading required—exactly what you’d expect from a legitimate UK-licensed operator.

William Hill App Welcome Bonus

The standout feature for new punters is undoubtedly the welcome offer: bet £10 and receive £40 in free bets. What I particularly appreciate about this promotion is its transparency.

New Customer Offer Breakdown

When I tested the registration process with a colleague’s account, the terms were crystal clear:

• Minimum qualifying bet: £10 on odds of 1/2 or greater
• Free bet allocation: 4 x £10 free bets
• Validity period: 7 days to use each free bet
• Restricted payment methods: No PayPal, Apple Pay, or e-wallet deposits qualify

The beauty of this offer lies in its simplicity—no convoluted rollover requirements or hidden catches. You place your tenner, and you get your forty quid in free bets. Job done.

William Hill App – User experience

The William Hill app had no major issues, and we found that if we had a strong enough connection to the internet, everything ran smoothly.

The app design is, however, a bit clunky. William Hill seems to cram many things together compared to other apps, which can be slightly overwhelming. Navigating around the app is fine, but the tech team could’ve done a better job spreading things out more.

We also found the app’s speed not quite on the level of competitors, but this was by just a few seconds, and we found bouncing between casino games, sports betting, and virtual sports completely fine. The only negative is that their virtual sports engine is less impressive than competitors’.

Despite a few negatives, the William Hill app’s overall experience is good. It’s very user-friendly and easy to use. The app’s homepage has all the latest price boosts and offers and all the upcoming games. You can also see your balance in the top right corner and use the dropdown menu to find everything you want.

Ultimately, it’s a great app that anyone new to betting can use without issues.

Most Interesting Features of the William Hill app

There are many things to get into on the William Hill app. Everything you can get on the desktop app can be used on the sports betting app too, so let’s run through the best things you can get into on this William Hill app.

1. Live streaming
2. Virtual sports
3. Live casino games
4. Sports betting
5. Free-to-play games

One of the best features of a sportsbook is its live streaming options, as you can watch the game and bet simultaneously, which greatly enhances your sports betting experience. William Hill has one of the best live-streaming options out there, and you can live-stream a bunch of different sports, including horse racing, badminton, football, tennis, greyhound racing and more. You can also go into full-screen mode and not just have to watch it through a tiny box on football games.

Virtual sports are great fun, and the William Hill app has some virtual sports to play. Other sportsbooks have more, such as Betfred and Ladbrokes, but William Hill still allows you to bet on virtual horse racing, virtual football, and virtual greyhounds. Although there are just three virtual sports to bet on, each has plenty of betting markets, such as over/under goals, total goals, correct score, and both teams to score in football.

As already alluded to, the William Hill app has an excellent number of casino games to play, but they also give players the chance to get stuck in some live casino games. This can be a more enjoyable way of playing, as you have an interactive dealer and can play in a community of people. The William Hill app has live blackjack, live poker, live roulette, live lightning games, live game shows, live baccarat, and even a livestock market.

Of course, if you’re searching for a bookmaker, you will likely want to check out the sports betting options. The William Hill sports betting app is absolutely fantastic, and there are 35 different sports you can bet on. This includes an array of betting markets within each sport, regular price boosts and the chance to earn promotions regularly by betting on sports too. Not many other sportsbooks can better William Hill.

Free-to-play games are a big draw when it comes to betting with an operator. They let you earn free bet offers and/or cash prizes without having to wager your own money. For example, on the William Hill app, you can play free games like ‘Free or 4,’ where you pick six games with three or more goals, and compete for a prize pool of £1m.

Other William Hill Apps

William Hill also has other apps that you can download on the App Store or Google Play Store. The main William Hill app has everything you need on it, but if you’re after just using their casino games, you may want to download these apps. There is, however, no William Hill Plus app.

William Hill Vegas Casino app

If you’re not interested in sports betting through the William Hill app and just want to play the casino games, then you can download the William Hill Vegas Casino app. This includes everything William Hill offers in the casino world, including their live games too.

William Hill Poker app

Although there is no specific William Hill bingo app or a William Hill Plus app, you can get one specifically for poker. This app has all the poker games William Hill offers, including live poker, too, and your balance from the other apps will still be the same when you’ve logged in and downloaded the William Hill Poker app. To download the William Hill app for poker and casino, you must head to your respective app store.

Summary of the William Hill App

To review William Hill, I’d recommend the app to UK bettors seeking features over design. While the interface feels cluttered and loading times occasionally frustrate, the core betting experience remains solid.

The live streaming alone justifies the download for football fans, and the transparent welcome bonus provides genuine value for newcomers. Yes, competitors like Bet365 offer slicker user experiences, but William Hill’s depth of markets and reliable service make this app worth keeping on your home screen.

This app delivers for casual punters wanting everything in one place—sports betting, casino games, live streaming, and virtual sports. Just be prepared for a learning curve as you navigate its feature-packed interface.

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