Tote review 2025: UK pool betting app, top features, odds, casino

The Tote is the largest pool betting provider in the UK, with a track record spanning nearly 100 years. In this Tote review, we will take an honest look at what to expect from this unique betting platform. We’ll cover betting markets, welcome offers, payments, and how it compares to other top UK bookmakers.

• Betting markets & options: 8/10
• Bonuses & promotions: 7.5/10
• Website experience: 9/10
• Mobile experience: 8/10
• Payments & payout speed: 7/10
• Customer service: 10/10
• Overall rating: 8.3/10

Reviewing Tote sports and betting markets | A specialist in pool betting & horse racing

The Tote covers 28+ sports with a heavy focus on pool betting and horse racing. The bookmaker publishes over 130 markets for top football matches, including UEFA Champions League games. Regarding market depth, the Tote matches top UK bookmakers like bet365 and Coral for major events.

The real appeal lies in their unique pool betting system. Unlike traditional fixed-odds bookmakers, the Tote “pools” all bets together and pays dividends based on the total pool. This creates potentially higher payouts, especially for outsiders in horse racing.

Top sports covered at the Tote UK include:

• Horse racing (UK, Irish, international)
• Football (Premier League, Champions League, major European leagues)
• Tennis, Cricket, Rugby, American Football
• Darts, Boxing, Motor Sports

However, while the Tote offers a laundry list of sports, this Tote betting review shows the platform truly shines in horse racing, where their pool betting heritage gives them a clear advantage over standard bookmakers.

Tote betting odds & limits | Competitive pool betting margins

The Tote offers the best pool betting odds in the UK market. Our testing found an average betting margin of 6.3%, which compares well against leading bookmakers. The pool betting system means no maximum payout limits on horse racing, unlike traditional sportsbooks.

For sports betting, the maximum payout is £250,000 on big markets like football and American football. Other sports have limits of around £100,000.

Horse racing at Tote | A mainstay with lots of features and markets

Horse racing remains the Tote’s strongest suit, offering exclusive pool betting options unavailable elsewhere. The platform covers UK, Irish, and international racing with live streams for all major meetings. The Tote Guarantee ensures you always get at least the starting price on win bets, but if the pool dividend is higher, you receive the better payout.

Takeaway: Serious racing punters consider the Tote for their betting portfolio.

Reviewing football betting at Tote | Plays second fiddle to horse racing

Football betting at Tote covers major European leagues, including the Premier League, Champions League, La Liga, and Serie A. While not as extensive as dedicated football bookmakers, the Tote provides 130+ markets for top matches. International competitions and MLS are also covered, but the breadth falls short of specialist football betting sites like bet365, William Hill, and Coral.

Top features to know at Tote UK

Most of the Tote’s best features are about horse racing. Of course, this speaks to their pool betting roots, but does some disservice to players looking for something extra on football and other sports betting.

Stayers Club | The best feature at the Tote for weekly free bets

The Stayers Club offers up to £10 in free bets weekly for regular pool betting customers. Place six qualifying bets of £2+ each week to earn £2 in Tote Credit, or increase stakes to £5+ for £5 credit, or £10+ for the full £10 reward. Credits are awarded every Monday and expire after seven days. This loyalty programme also grants exclusive promotions and monthly prize draws for £50 Jockey Club gift cards.

Tote Specials | Decent price boosts

The Tote offers price boosts on select big events across football, tennis, and darts. Recent examples include Champions League matches and Wimbledon specials. A typical boost might increase odds from 9/4 to 5/2, an 8% price boost. These specials appear regularly during major tournaments like the French Open, PDC Championship, and Premier League fixtures.

Bet Builder

The Tote’s Bet Builder covers essential markets for football matches. You can combine match results, goal markets, and card markets into single bets. While the selection could include more player-specific markets like tackles or assists, the available options cover the most popular betting combinations. The tool works well for creating custom bets on major football leagues.

Live betting and streaming at Tote

Live betting options are limited compared to major sportsbooks, covering mainly tennis and cricket during our Tote betting review. However, live streaming is where the Tote excels. All UK and Irish racing is streamed free to logged-in customers, plus internationals from France, Italy, Australia, and South Africa.

Ten To Follow

Ten To Follow is the Tote’s season-long horse racing game with a £150,000 prize pool. Players select ten horses for £5 and earn points when they win or place. Points vary by race grade, with Grade 1 wins worth 25 points. Top performers are awarded monthly prizes of £10,000.

Tote casino review | Good selection with popular providers

The Tote Casino launched in 2020 and offers 1,500+ games from leading providers. The selection includes slots, live dealer games, and progressive jackpots. Popular titles include Book of Dead, Sweet Bonanza, and Starburst. The casino integrates smoothly with the Tote’s sportsbook, with familiar game categories, such as:

• Slots: 1,500+ titles, including Megaways and branded games
• Live Dealer: Blackjack, roulette, baccarat via Evolution Gaming
• Jackpots: Progressive slots like Gates of Olympus and Big Bass Amazon Xtreme
• Table Games: Video poker, blackjack variants, roulette options

Bottom line: The Tote casino review shows a well-rounded gaming selection, and the game quality and loading speeds are impressive across desktop and mobile platforms.

Reviewing the Tote welcome offer | Bet £10, get £50 in bonuses

The Tote sign up offer provides £50 in bonuses for new customers. The bonus is split into £20 Tote Credit for horse racing, £10 for a sports-free bet, two £5 accas, and 50 free spins on Big Bass Bonanza. It helps that there’s no wagering requirement on winnings from the free spins and bets.

Key offer details:

• Maximum bonus: £50
• Bonus type: Free bets + free spins
• Bonus code: No code required
• Minimum odds: 1/1 (2.0) or greater
• Minimum deposit/wager: £10 using a debit card
• Wagering requirement: No wagering on free bets or free spins winnings

Tote promotions and bonuses for existing players

The Tote’s ongoing promotions heavily favour horse racing and pool betting. The Stayers Club remains the biggest offer, while sports bettors have limited ongoing incentives beyond the welcome offer.

Regular promotion	Description	Key terms
Stayers Club	Weekly free bets up to £10	Six qualifying bets
Tote Guarantee	Minimum starting price guarantee	UK/Irish racing only
Reel Rewards	Weekly free spins for slots	£100 minimum stake
Drops & Wins	Daily tournaments and prizes	Pragmatic Play games

Tote website review | Clean design with easy navigation

I like how the Tote uses its red splash and white colour palette to its advantage to make finding your way around the website easier. The design brings the most important features to the top (quick access to sports, games, and your bet slip) and relegates what you might occasionally need to the bottom of the page. The result is a clean website that is easy on the eyes and doesn’t clutter your betting experience.

The search function is particularly helpful, saving hours of browsing when looking for specific events or markets. The right sidebar shows all your bet slip selections clearly, plus a glance at your top bets.

As an experienced bettor, everything feels instantly familiar. They’re not trying to reinvent the wheel, which is perfect for getting up and running quickly.

Main navigation elements on the Tote website

• Top menu bar – Quick links to top sections like Horse Racing, Sports, Games, and Promotions
• Right sidebar – Bet slip feature with tabs for open, closed, and cash-out bets
• Left sidebar – Features main navigation options, including sports menu, popular markets, search function, and in-play tab
• Central content area – A big chunk of content goes to the central area, including markets, promos, and guides when you click them.

Bottom line: The Tote website doesn’t try to reinvent the wheel, and that’s nice, especially if you are coming from another bookie. Pretty much all navigation elements are what and where you’d expect.

Tote app review and mobile experience | Smooth navigation with familiar design

The Tote mobile app has a clean layout. The navigation and general app design work well for beginner and veteran players. Everything feels intuitive, with the sports menu on the left, offers on the right, and main markets at the front and centre.

The search function in the top left helps you find what you’re looking for quickly or confirms if it’s not available. For experienced bettors, everything feels familiar. There’s no attempt to jazz things up just for the sake of being different. This is exactly how you’d want it to work.

Bottom line: The Tote app review shows that it delivers smooth, familiar navigation that allows quick betting, though it lacks some of the flashier features found elsewhere.

Tote user reviews, app ratings & testimonials

Our Tote betting review found plenty of user feedback on Trustpilot, Reddit, app stores, and other review platforms. We’ve pulled together the most essential ratings below:

Platform	Rating	Reviews	Downloads
Google Play	4.5/5	2,600+	50,000+
App Store	4.6/5	6,000+	100,000+
Trustpilot	1.4/5	180+	N/A

Positive Tote reviews: What’s great about the Tote according to user reviews & comments

“Everything has been straightforward with this app, so yes it’s going to be the main gambling app I use.” – Google Play ⭐⭐⭐⭐⭐

“I’ve had no problems with Tote, I’ve found their customer service to be excellent with regard to ID queries and free bets and the free bet club…” – iOS App Store ⭐⭐⭐⭐

“All people I dealt with on the site were very friendly and quick to respond to me. By far the best customer experience – highly recommend!” – Trustpilot ⭐⭐⭐⭐⭐

Criticisms and complaints: What users say could improve at the Tote UK

“I have been waiting 3 days for my £30 I won to go into my bank and it still hasn’t. It hasn’t even given me a reason why it’s taking so long.” – Trustpilot ⭐

“Avoid their slots they never pay out, usually I just bet horses but I have the odd £20 on the slots, probably played ten times and never won once.” – App Store ⭐

“I’ve played a lot of different casinos on other sites, but have to say, this is by far the worst one I’ve ever played, don’t play the slots on this site you’ll regret it.” – Google Play ⭐

Bottom line: A look at Tote reviews and player ratings shows a clear split. Users love their horse racing and customer service, but often complain about casino games and withdrawal delays.

Is Tote legit and trustworthy? | History, facts, and figures about Tote UK

Launched nearly a century ago, the Tote is a British betting institution that needs little introduction. It was created under Sir Winston Churchill’s leadership to pool bets and help support horse racing. The Tote stayed government-owned until 2011, when Betfred bought it for £265 million.

In 2019, the bookmaker was sold to the UK Tote Group, a consortium of 150 racecourse owners and investors, including Alizeti Capital. Nearly 100 years later, it’s the biggest pool betting provider in the UK.

Year founded	1928
Owner/operator	UK Tote Group / TDCO Limited
CEO	Alex Frost
Headquarters	Wigan, Greater Manchester, UK
Betting types	Horse Racing, Sports, Casino Games, Live Casino, Virtuals
Annual revenue	£100-120 million
Employees	200-250
Gambling licence	UK Gambling Commission (54779)
Sponsorships	Ascot, Cheltenham, Aintree

Comparing the Tote vs other top UK bookmakers

Below, we compare Tote against other top UK bookmakers across key areas, including app ratings, sports coverage, and welcome offers:

UK bookmaker	Sports	App ratings	Welcome offer	Best known for	Best feature
Tote	28	4.6/5 (iOS) 4.5/5 (Android)	£50 in bonuses	Online pool betting	Stayers Club
bet365	38	4.7/5 (iOS) 4.6/5 (Android)	£30 in free bets	Live streaming	Bet Builder
Betfred	30	4.5/5 (iOS) 4.4/5 (Android)	£50 in free bets	Bonuses and promotions	Acca Insurance
Betano	30	4.8/5 (iOS) 4.5/5 (Android)	£30 in free bets	Betting markets	Lucky Dip
10bet	47	3.0/5 (iOS) 3.2/5 (Android)	£50 match bonus	Best odds	Spencer’s Pick

Tote stacks up well against established competitors with stellar app ratings and pool betting. Yes, it offers fewer sports than some rivals like 10bet or bet365, but its specialisation in horse racing and pool betting is worth calling home about. The Stayers Club loyalty programme is a big feature here.

Bottom line: Based on our Tote betting review, the bookmaker offers something unique in the UK market regarding betting pools and features. Those wanting more sports markets or better bonuses might prefer alternatives like Betfred or Betano.

Reviewing Tote payment methods | Only two deposit & withdrawal options

The Tote keeps things simple with payments, which is both good and bad. The minimum deposit and withdrawal limits are budget-friendly at £5. However, you can only pay in or out with debit cards (no e-wallets, Paysafecard, or bank transfers here).

The terms show you can only save two active payment methods, one debit and another e-wallet. However, customer service said that only debit cards are currently accepted.

Method	Min deposit	Max deposit	Min withdrawal	Max withdrawal	Payout speed	Fees
Visa	£5	£2,500	£5	£9,000	1-3 days	None
Mastercard	£5	£2,500	£5	£9,000	1-3 days	None

Bottom line: Tote’s payment options are limited but reliable, though the lack of e-wallets and restrictive daily limits may frustrate some players.

Tote customer service | Friendly live chat & telephone support

Aside from pool betting, customer service is one of the best-rated features of the Tote by user reviews, and it didn’t take long for me to see why. The platform gives you many avenues for getting customer service, but I think only a few bookmakers can best their live chat and telephone support.

• ✉️ Email: [email protected] (45-min replies)
• 📞 Phone: 0800 032 8188 (UK) or +44 1942 314045 (Ireland)
• 💬 Live chat: Available 24/7 in Help Centre
• 🐦 Twitter: @Toteracing
• 📘 Facebook: @Toteracing
• 📷 Instagram: @Tote
• 🆘 Help Centre: https://help.tote.co.uk/

“Had a chat with Jessica over my KYC restrictions. A few questions later up and running. No problem, polite and friendly cheers Jess” – verified review Trustpilot user Ian Whittaker ⭐⭐⭐⭐⭐

Responsible gambling at the Tote | Adequate tools and support

The Tote sticks to what has been proven to work for responsible gambling, with multiple tools to help keep your betting in check. The bookmaker provides good support through 10+ organisations, from GamCare to Gamblers Anonymous.

Key responsible gambling tools:

• Deposit limits – Set 24-hour, 7-day, or 30-day limits
• Loss limits – Get locked out when you hit your monthly net loss limit
• Self-exclusion – Quit Tote for 6 months to forever
• Gaming opt-out for casino and virtuals sections
• Reality checks and temporary suspension
• Self-assessment tools and help from support organisations

Summary of Tote review | UK’s best bookie for pool betting

My honest Tote review is that the bookmaker serves a specific niche very well. If you’re into horse racing and pool betting, this is hands down the best platform in the UK. I couldn’t get enough of their Stayers Club loyalty rewards and live streaming on all horse races.

However, Tote struggles as a general bookmaker. It doesn’t cover any sports well (only darts comes close), regular promotions are basic at best, and payments are another story.

Bottom line: This Tote review shows it’s the top choice for pool betting and horse racing fans, but casual sports bettors might find better value elsewhere.

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