Our in-depth Bet Tom review provides you with all the information you need to know about this high-quality new site, often marketed as BetTom or even ‘BETTOM’. As well as detailing markets, odds, live betting and bonuses, we’ll show you how to get the now developed Bet Tom app in 2025.

We’ve got comprehensive information in all our sections below, but for now take a look at how we scored the brand in our Bet Tom review:

  • Betting offer: 8/10
  • Welcome bonus: 7/10
  • Website: 9/10
  • Mobile: 9/10
  • Payments: 6/10
  • Customer service: 8/10
  • Global note: 8/10

Available sports and betting markets at Bet Tom

Our Bet Tom review found 30 sports and events available to bet on as of December 2025. That’s a strong number and compares well with other top brands, as you’ll see later on.

All popular markets on football, horse racing, rugby, F1 and other major sports we expected to be there were represented. That includes outright betting, total goals, accumulators and more.

There is a special focus here on horse racing and the brand does really well with it. Racing is the first thing you’ll see on the main page and the section is comprehensive.

bettom-app-review

Horse racing at BetTOM

Racing is huge with this brand, though all major football leagues and other competitions such as the Premier League and Champions League are well covered.

The racing section features links to:

  • UK & Ireland
  • United States
  • Future

Other territories are covered live, including France, with all win odds, forecasts, tricasts and specials including. You can also get Best Odds Guaranteed with BetTOM. Odds seem to be fair both here, and within their other markets such as football and rugby.

New-Sports-Betting-Site-Online-Sportsbook-UK-BetTOM-11-17-2025_03_16_PM-blog-horse-racing

Reviewing the overall Bet Tom betting experience

By rights, it would be understandable if the experience here wasn’t the best as the brand is so new. We found, however, that odds are fair, at least in line with market averages. As well as that, the site is colourful yet professional and placing bets is easy.

Customisable bets such as bet builders are available. They have been since launch. There is a daily total win limit of £100,000 but let’s face it, we usually don’t hit that total unfortunately. The live betting suite here is particularly impressive.


Live betting at Bet Tom: In-play bet builders, streaming, stats and more

One of the highlights of our Bet Tom review was the live betting section of the site. Some markets show up on the main page, but if you tap ‘Live Sports’ at the bottom you get a more comprehensive look.

bettom-review-uk

Typically available in the live section are up-to-date odds on:

  • Football
  • Tennis
  • Golf
  • Cricket
  • Badminton
  • Baseball
  • Basketball
  • Squash
  • Rugby (and more)

The odds remain fair when shown live, but it’s the extra features in the live section we really loved.


Live betting features at TomBET

When betting live, you can do a lot more than place an in-play bet. Live bet builders, streaming, cash-outs and live stats are all available to help you.

Streaming is available in high quality and is most prevalent in the horse racing and greyhound sections. Cash-outs are available pre-match too, but can still be used when betting live, while match visualisations and real-time stats help you enjoy the sports you can’t watch on TV, while also helping you to choose a live bet.

The bottom line: The quality and size of the live betting platform is BetTOM is a real plus.

Bet Tom sign up offer for 2025 – up to £25

You can get a welcome bonus offer when you first sign up with BetTOM. The current offer is ‘UP TO £25 FREE BET’ for new users which is fair compared with other deals on the market.

bettom-welcome-offer

Here’s what to expect:

  • Maximum bonus – £25
  • Bonus type – free bets
  • No bonus code
  • Minimum deposit – £10
  • 50% of first day losses refunded as free bets up to £25
  • 10 free casino spins included

This is a sports welcome offer, though 10 free spins are included. A quick Bet Tom casino review showed that the spins are to be used on Big Bass Splash.


Bet Tom casino review: Welcome bonus available

You can switch easily from sports to casino and vice versa with BetTOM. With that in mind, you may wish to sign up for a casino bonus instead of a sports deal. Here’s what the casino bonus looks like:

  • Up to £50 bonus funds
  • Bonus type – 50% back on first day losses
  • No bonus code needed
  • Minimum deposit – £10

New customers, as found during our Bet Tom casino review, get half of their losses back on day one up to £50. Additionally, new customers receive 10x 10p free spins on Big Bass Splash, though there is a 35x wagering requirement.

bettom-casino-review

Which bonus should I choose?

The casino bonus may be tempting for some, even sports fans, but the wagering requirement is always the sticking point. We’d recommend sticking with the sports bonus.

A bonus is exactly that – a bonus. We don’t recommend you sign up with a site based on what the new customer deal is. If you win on day one at TomBET, great. If you happen to lose, at least you get half the losses back, which is something of a comfort.

The bottom line: The bonuses are fair, but definitely not the main focus.

Reviewing the overall website experience at Bet Tom

The user interface is very friendly. BetTOM’s primarily blue and white colours, with a hint of red, give the site a British feel but really, it’s about clarity. The main page and each subsection is kept very clean, yet somehow detailed.

The main page is awash with the latest live, in-play bets as well as quick links to ‘sports’, ‘my bets’, ‘casino’ and ‘live casino’, among other things.

Behind the menu drop-down, you can access all individual sports and promotions. The footer contains regulatory information and customer service help.

Best parts of the BetTom site: easy navigation

The clean look of the site is a hit. There is a wealth of detail on each page, yet nothing is difficult to see or find. You can place a bet with just a few taps of the screen.

The site is very mobile-friendly. Betting on the move, including live betting, is made very easy indeed and that’s something we loved.

bettom-website-uk

Bet Tom mobile betting review

You can review some scores and real customer testimonials later on, mostly from mobile users. You can wager with BetTOM using both a mobile browser and a dedicated app.

As we mentioned above, the design of the platform is mobile-friendly. There is an expectation that most people are betting on the move or at least are using a mobile to place bets.

The broad point here is that BetTOM has got it right. As long as you have a strong signal, you will have no trouble in placing a mobile bet.

Bet Tom app review

There are plenty of elements of the BetTOM app that work particularly well. The clean interface and straightforward design are winners.

Navigation is intuitive and all betting sections are smooth. The app supports all functionality – payments, promotions, live betting, bet builders, cash-outs etc. Fast withdrawals are also available via both the iOS and Android apps.

Naturally, some aspects of the app need improvement, but it’s new. More real user reviews would be good, while there have been occasional technical issues which aren’t long-lasting.

Overall, the app experience has been positive.


Downloading the BetTOM app for iOS

To get the free BetTOM for your Apple/iOS device, follow these steps:

  1. On your iPhone or iPad, open the App Store.
  2. In the search tab, type “BetTOM”.
  3. Tap on the app, then tap “Get”.
  4. Double-tap the side of your phone or top of your tablet.
  5. The app installs on your home screen, log in as usual.

How to Download BetTom for Android

To download the app for an Android device, follow these steps:

  1. Open Google Play Store.
  2. Search for “BetTOM”.
  3. Tap on the app, then on “Install”.
  4. The app installs on the home screen, log in as normal.

Betting via the mobile site

It’s worth noting that the Android version of the app may not yet be showing up within every region. Not to worry though, you can always use the mobile browser option as we did during our Bet Tom review.

The mobile site can be looked at two ways. It is a kind of diminutive of the main desktop site, given that everything on the main site can be accessed via mobile. It also works and behaves similarly to the app.

Overall, the mobile website is the easiest and most reliable way to use BetTOM in our opinion.


Bet Tom’s payment options

There are two ways to look at the payment options offered by BetTOM. On one hand, they seem quite limited. Some people prefer to use quite quirky payments such as e-wallets. On the other, keeping it simple is often best and the very most popular methods are covered.

BetTOM accepts Visa and Mastercard debit, as well as Apple Pay. That’s the headline. No credit cards are allowed for betting anyway, while e-wallets and the like charge a fee, so we’re OK with this.

We’ve got some more detail below on your deposit and withdrawal options.

Depositing at Bet Tom

Here’s how you can deposit at BetTOM:

MethodMinimumMaximumProcessing time
Visa debit£10£4,000Instant
Mastercard debit£10£4,000Instant
Apple Pay£1£7,000Instant

You can use any of these options via the desktop site, the mobile site or the app. No matter how you do it, all minimums, maximums and processing times are the same.

We appreciate this isn’t a big list, but it does cover the vast majority of customers. BetTOM adds no fees for depositing with any method.

Bet Tom deposit tip

Use Apple Pay if you are on an iOS device. It is instant, of course, and in most tests, you could deposit from as low as £1 versus the standard minimum of £10. Even the upper limit is higher, and it is renowned for being very secure.

It’s not certain yet as to whether Google Pay will also be added as an option for Android users.


Withdrawing from Bet Tom

Broadly speaking, the same methods are used for withdrawing as for depositing. Owing to the relatively common closed-loop system, you may be required to withdraw using only the same method used for depositing to avoid any delays.

Current withdrawal options at BetTOM:

MethodMinimumMaximumProcessing time
Visa debit£10>£25,000Within 24 hours*
Mastercard debit£10>£25,000Within 24 hours*
Apple Pay£1TBC1-3 business days

*BetTOM offers speedy withdrawals for debit card transactions. While neither we nor they can guarantee it, some withdrawals in tests have arrived in under 2 minutes, which is outstanding performance.

Bet Tom withdrawal tip

Complete any required ID verification as soon as possible after joining. Not doing so may not prevent you from betting, but it can certainly stop you from withdrawing funds.

You’ll need to provide a photo ID, usually a passport or driving licence, to satisfy the industry’s KYC – Know Your Customer protocols.


Customer service at Bet Tom: How to get in touch

It’s quick and easy to get in touch with the team at BetTOM. On the site or app, go to the bottom of the page and look for ‘Contact Us’. Behind that link there are two main options:

You should use the admittedly slower email option for issues regarding deposits/withdrawals, logins, responsible gambling, promotions, and general account information. At least that’s what Bet Tom says. We much prefer the live chat link.

Live chat: The best way to get in touch with BetTOM

When you see the ‘live chat’ link, give it a tap. A box will open up with fields to fill in including your name, email address, username and a brief detail of your query. Then hit ‘start the chat’.

Before long, a representative will join the chat. Using this system means that you can often get real, written, live answers to your queries and the chat doesn’t end until you are satisfied.

betTom-Live-Chat-11-17-2025_03_17_PM

Bet Tom reviews: Real user testimonials

We can offer our expert industry view, but there’s nothing quite like a real user Bet Tom app review. True, many people only go online when they’re disgruntled, especially on Trustpilot, but all opinions are valid. We’ve collected a sample of both positive and negative user feedback for the brand so far.

Bet Tom on the App Store

At the time of our Bet Tom review there were only 7 reviews, giving the brand an early and impressive average score of 4.1 out of 5. Currently, there are no user comments available to view.

Google Play

No reviews have been published at the time of writing, but those on the web report the interface to work well on Android phones which is something we agree with.


Trustpilot: A great start for Bet Tom

When Bet Tom review Trustpilot comments they’ll be pleasantly surprised. The brand has been reviewed well over 200 times as of December 2025 on the platform, earning an average rating of 3.4 / 5. Here are some selected comments from real users:

“I only signed up a couple pf days ago but have to say so far im happy with what i see. The site has a brilliant layout and is so easy to navigate, plenty of markets to choose from, casino also seems decent”

“Good little betting site. Instantly verified which is refreshing compared to other companies.First withdrawal was hassle free,took about 2 hours processing time but I’d put that down to it being first withdrawal.”

“Clunky website. Not the easiest to navigate, and can’t search for casino games. Slot games in any case are set at the lower RTP percentage, so a bit mean and not worth playing much.”

“Quick payments, nice platform. I only sports bet so the responsible gambling is great to cut out casino and virtual. I look forward to a long happy relationship.”

The bottom line: Given that the brand is new, the feedback and reviews from real users so far is impressive.

Responsible gambling at Bet Tom

Bet Tom has an excellent, informed, and colourful section on the site dedicated to safer gambling. Actions offered by the brand include:

  • Setting betting limits
  • Self-excluding from betting
  • Links to outside resources

There are some sound policies in place with the bookie seemingly dedicated to keeping the community safe. We would also point out that you should be aware of the feeling of chasing losses, betting more than you can afford to lose or spending too much time betting on a daily basis.

Reaching out

Of your own accord or via BetTOM, you can reach out to various specialist organisations to get help. If you feel like your betting may be becoming a problem, contact any of these resources, day or night:

  • GamCare.org.uk
  • GamCare helpline – 0808 8020 133 (live chat also available)
  • Begambleaware.org
  • Gamblingtherapy.org

Once again, we found BetTOM offered plenty of help on the website and you can always speak with customers services to talk about betting limits and restrictions.


Bookie comparison: Bet Tom versus bet365, Ladbrokes and Betfair

We found a comprehensive betting platform here and the brand has made a good start. Because of that, we’ve decided to go big and test BetTOM against some of the biggest brands available on the UK market.

Clearly, Bet Tom’s founders are putting their previous industry experience to good use. Here’s our synopsis of how BetTOM is doing early on against these industry behemoths:

BookmakerNumber of sportsAverage app ratingWelcome offerBest known for/best feature
BET TOM304.1 / 5 (iOS)£25 free betLive betting suite including stats & streaming
bet36540+4.7 (iOS) & 4.6 (Android)Bet £10 get £30 in free betsExtensive coverage, bet building tools
Ladbrokes304.7 & 4.3Bet £5 get £30 in free betsLongstanding reputation, large platform
Betfair304.6 & 4.4£50 in bet builders when you bet £10Exchange available as well as sportsbook

Would this make you choose BetTOM over bet365, Ladbrokes or Betfair?

That’s the question we pose to you, the user. For us, what we see above certainly wouldn’t put us off.

Taking out the bet365 bonus code as they are outstanding in the field, there are as many sports and markets to bet on with Bet Tom as with the Ladbrokes or Betfair sign up offer.

The bonus is fair, while the excellent live betting section is a great selling point for the brand. In terms of tools or features, they certainly stand up well against those available through the Ladbrokes sign up offer in particular. That is a very old brand, so if Bet Tom can compare now, imagine where they could be in a few years’ time.

A brief history of Bet Tom

Bet Tom Limited was incorporated in 2023, but the ‘BetTOM’ brand only began operating in May 2025.

Industry expert Paul Colley worked for Goodwin Racing, helping to build the recognisable BetGoodwin brand. He founded Bet Tom with Goodwin Racing founder Julian Head’s son Tom with a very comprehensive sportsbook, casino and app all hitting the market soon after.

Our Bet Tom review found that the brand is currently operating in the UK under a full Gambling Commission licence, but global expansion may be on the cards.

Bet Tom review: My honest bookmaker summary

I really liked BetTOM, especially considering how new the platform is. It already stands up well against all the big boys in terms of design, usability, betting markets, tools, live performance and more.

The brand is trustworthy. It is fully licenced and regulated, but importantly, wasn’t simply started by a newcomer to the industry. The founders of BetTOM have lots of experience in the industry, particularly within horse racing.

Keep in mind all the detail we’ve provided here but as a headline, these are the standout pros and cons to keep in mind if joining BetTOM in 2025:

Pros

Excellent live betting suite which includes streaming
Great usability, particularly via mobile
Lightning-fast withdrawals

Cons

No phone number – email and live chat only
Only debit cards and Apple Pay allowed
Not available outside of the UK

BetTom review: FAQs

We have answers to all the common questions about one of the best new UK betting sites.

Is Bet Tom legit?

Yes. Bet Tom is licenced and regulated by the Gambing Commission (licence number 64959). The brand is new for 2025, but feedback has been strong from real users.

How long do Bet Tom withdrawals take?

When using Visa or Mastercard withdrawals can take 1-3 days, but some users have reported seeing funds in under 2 minutes.

Who owns Bet Tom?

Bet Tom Limited, registered in the UK, was founded by CEO Paul Colley. The brand was co-founded by Colley and Tom Head, son of the Goodwin Racing founder for whom Colley worked.

Is there a Bet Tom app?

You can download the Bet Tom app free for both iOS and Android devices. Head to the App Store or Google Play and simply search for “Bet Tom” or “BetTOM”. Check out our Bet Tom app review above.

Is there a welcome bonus at Bet Tom?

Yes, there is a welcome bonus of up to a £25 free bet for new customers. Bet Tom reviews this regularly so be sure to check their promotions page.