Betfair review (2025): User reviews, customer service & betting markets

Betfair is one of the biggest and best betting sites in the UK for good reason. Bettors can create an account and easily switch between the betting exchange and sportsbook. It also provides full-feature platforms for online casino, poker, virtual sports, and bingo games.

In this top-down Betfair review, we detail everything you need to know about the platform, including candid user reviews, app ratings, and our expert opinions.

• Betting markets & options: 9/10
• Bonuses & promotions: 10/10
• Website experience: 9/10
• Mobile experience: 10/10
• Payments & payout speed: 10/10
• Customer service: 9/10
• Overall rating: 9.5/10

Betfair bookmaker review | Full range of sports and betting exchange markets

“Betfair exchange is the top exchange available …lots of markets and plenty of liquidity ….the sportsbook is very good to with lots of offers for free bet and Best Odds Guaranteed.” – Trustpilot user Shaun Langford ⭐⭐⭐⭐⭐

It’s easy to see why many bettors like Shaun peg Betfair as one of the best online bookies in the UK in 2025. It is an all-around bookmaker that checks most (if not all) of the right boxes, starting with the markets they provide. In all, Betfair offers hundreds of markets across more than 22 sports on the betting exchange and a little shy of 30 sports on their sportsbook.

Betfair is easily the king of betting exchange liquidity. In this area, the bookmaker beats out its closest rivals like Betdaq, Matchbook, and easyBet with 10x to 15x more liquidity. That’s particularly true for the lay markets for big events like the Champions League and Royal Ascot.

As for the sportsbook, Betfair is one of the best bookmakers you can use on:

• Football
• Racing
• Darts
• Rugby

They consistently offer top odds and cover these sports deeply and widely on the markets front.

Betfair betting exchange review | Dominant with top liquidity and markets

Betfair is the clear leader in betting exchanges, covering 22+ sports with the best liquidity. As the original exchange pioneer, it has up to 1,000% more liquidity than rivals like Betdaq, Smarkets, and Matchbook on big events.

Betfair gives you the deepest markets for football, racing, rugby, and darts bettors. While the odds are better than sportsbooks, smaller sports sometimes get better odds on competitor exchanges like Betdaq. It doesn’t help that Betfair won’t let you place accumulators, doubles, or trebles on the exchange.

Should you expect good odds and fair betting limits at Betfair?

Betfair sits somewhere in the middle of the pack when it comes to sportsbook odds (much lower than rivals like BetVictor and Bet365, but beats others like Unibet and Bwin). However, its Bet Builder odds are where Betfair brings its A-game, with only Unibet able to match its pricing.

Betfair makes up for average odds with odds boosters and acca insurance. The minimum betting limit is quite low at 2p for single bets and 1p for multiples, though the exchange requires a £2 minimum. Maximum win limits vary by sport:

• £1 million for UK/Irish horse racing
• £500k for major golf tournaments
• £1 million for elite football leagues
• For the rest of sports, the max limit payout averages at £250k

Reviewing football betting at Betfair

Betfair excels in football betting, offering excellent services on both the sportsbook and betting exchange. There are numerous betting markets available, decent odds, and excellent features for football bettors. Think Bet Builder with the Build Ups, odds boosters, full & partial cash-outs, and Acca insurance.

In addition to these bells & whistles, the bookmaker offers superb football coverage to complement the sharp odds and wide range of markets. Toss in detailed pre-match and in-play stats, along with the Safe Sub feature, and it is easy to see why Betfair is one of the best football betting sites.

Horse racing at Betfair

Betfair excels in horse racing betting, as well, but doesn’t offer quite as much as market leaders like Betfred and Ladbrokes. However, bettors can expect sharp odds on most UK and Irish races, including:

• Royal Ascot
• Cheltenham Festival
• Grand National
• Breeders’ Cup

The odds on the exchange side are ready-made for traders, particularly those looking to bet on outsiders. They pay Extra Places and offer Bet Odds Guaranteed across singles and Accas on all UK and Irish races kicking off from 8 AM.

Reviewing the top 5 key betting features at Betfair

Based on our Betfair review, only Bet365 is better regarding features. That’s particularly the case when it comes to heavyweight sports like football, horse racing, and basketball. These betting tools cut the gamut from cliches like Bet Builder to innovative ones like Build Ups, which are quite handy.

1. Bet Builder and Build Ups

Only Unibet can match Betfair when it comes to Bet Builder odds. Betfair offers markets in all the usual sports, including golf, tennis, and American leagues such as the NFL and NBA. The Build Ups feature adds another twist.

Build-ups are a player-versus-player bet that pits two players against each other. For example, you could back Haaland to have more shots on target than Salah in a Manchester City vs. Liverpool match.

2. Safe Sub

With Safe Sub, you stay in the game. If you place a bet on a qualifying player market and it would have won with the original player or their substitute, your bet still counts as a winner. For instance, if you bet on Haaland to have one shot on target, but he gets substituted for Foden, and Foden then has a shot on target, your bet still wins. Currently available on top football leagues, such as:

• English Premier League
• FA Cup
• UEFA Champions League
• Europa League
• Club World Cup.

3. Betfair OddsBoosts tokens

OddsBoost tokens are automatically credited to your account and can be applied to eligible Bet Builders and accas. The boost applies only to football, golf, and darts multiples, with tokens valid for 7 days from the date of crediting.

4. In-play betting and live streaming at Betfair

Live in-play betting is a big sell for Betfair. It offers up to 300k live markets each season with little difference between pre-match and in-play options. You’ll spot live markets immediately, thanks to the small green LIVE icon. Full stats, line-ups, and standings are available on in-play pages.

Live streaming is available on the app and desktop, featuring HD-quality streams with clear sound and expert commentary. We love the Betfair Live Video section, which lists every televised event, shows where to watch it, and provides direct links to specific markets. Dropdown menus cover all sports, with events listed up to 30 days away.

5. Cash Out

Betfair’s cash-out feature lets you take a payout regardless of the final result. You can take the full amount or choose how much to cash out while leaving the rest to run. Exchange bettors benefit from auto cash-out. Set your payout value, and Betfair will automatically cash out when it is reached.

Betfair casino review | Small but diverse game selection from powerful providers

Betfair Casino has been around for 24+ years, and their experience really shows. They start you off with a handful of no-deposit, no-wagering free spins, which is a lovely welcome. New releases show up at the very top of the game catalogue, including:

• Mummy’s Jewels
• Zillard King Megaways
• Nightmaker

The game library isn’t the biggest, with just under 600 titles from nearly 40 software providers. They make up for this with variety, particularly for slots. The 400-strong slot collection features Megaways, daily jackpots, Slingo, and Jackpot King slots. They also include exclusive slots like Betfair Even Bigger Bananas Jackpot King.

While not matching top UK slot sites, Betfair does well on live casino, card, and table games, bringing the average casino win rate to roughly 96.4%.

Betfair poker review

Betfair poker focuses on casual players with its colourful interface and beginner-friendly tournaments. The ring game traffic isn’t the strongest, but you’ll find consistent action at lower limits. No Limit Hold’em is the most popular game, though limit players can find games, too.

The tournament selection is superb, with 70 guaranteed tournaments daily and prize pools reaching up to $100,000. There is everything from 10c Sit & Go tournaments to rebuy and freezeout multi-table tournaments with buy-ins of several hundred dollars.

Betfair bingo review

Betfair Bingo offers a huge range of games in 75-ball, 80-ball, and 90-ball formats, plus specials using 40-ball, 52-ball, and 36-ball variations. The Cash Cubes room uses a fast-paced 36-ball format with exciting jackpots. Branded rooms like Deal or No Deal and Rainbow Riches add extra entertainment value.

The bingo schedule is well-designed, showing upcoming games, prize pots, ticket prices, and player counts. Even during quiet times, there are 100-400 players in each game.

Reviewing Betfair welcome offers for new UK players | Many player-friendly bonuses

The Betfair sign-up offer is among the best welcome bonuses in the UK. They have a sign-up offer for every section of the platform, including the sportsbook, betting exchange, bingo, and casino. Additionally, each welcome offer has easy-to-understand terms and conditions, which is a nice plus.

“Great bonuses and easy withdrawal” – Betfair review Trustpilot user Shane Bradbury ⭐⭐⭐⭐⭐

Sports welcome offer – Bet £10, get £50 in free bets

The Betfair new customer offer for sports is £50 in free bets. Bettors can unlock the bonus by placing a £10 qualifying bet on the sportsbook after registering. The bonus is paid as free bet builder and acca bets.

• Maximum bonus: £50
• Bonus type: Free bet
• Bonus code: Use the appropriate Betfair promo code
• Minimum odds: 1/1 (2.0) or greater
• Minimum deposit: £10 using debit card or Apple Pay

Betfair betting exchange welcome offer – Free £20 exchange bet

The betting exchange welcome offer provides a safety net for your first bet. Bet £20 on any exchange market; if it loses, Betfair refunds your stake in cash up to £20.

• Maximum bonus: £20
• Bonus type: First bet safety net
• Bonus code: Use Betfair promo code
• Minimum stake: £20 on any exchange market
• Minimum deposit: £20 using debit card only

Betfair casino welcome offer – Get 50 no-wagering free spins + 50 more free spins

The Betfair casino welcome offer begins with 50 free spins on Jackpot King games, requiring no deposit. They’re no-wagering spins too. Spend £10 and get another 50 free spins on eligible games.

• Maximum bonus: 100 free spins total
• Bonus type: Free spins
• Bonus code: Register with the appropriate Betfair casino promo code
• Minimum play: £10 to get 50 extra free spins
• Minimum deposit: No Betfair deposit required

Bingo welcome offer: Stake £10 cash, get £50 bingo bonus + £10 slot bonus + 100 free spins

The bingo welcome package is generous, offering £60 in bonuses plus 100 free spins when you play £10 cash in bingo rooms. The bingo bonus has just 1x wagering, while the slots bonus requires 20x wagering. Free spins on Fishin’ Frenzy Megaways have no wagering requirements.

• Maximum bonus: £60 bonus + 100 free spins
• Bonus type: Welcome bonus + free spins
• Bonus code: Use the appropriate Betfair bingo promo code
• Minimum play: £10 cash on bingo
• Minimum deposit: £10 using debit cards only

Reviewing promotions for existing players at Betfair | Quality but few bonuses

Existing Betfair customers get access to a decent selection of ongoing promotions, though the range isn’t as extensive as some competitors. Most offers centre around the My Rewards loyalty programme, which gives players a choice between three reward packages. Here are the highlights of what to expect:

Top promotions for existing players	Description	Key terms
Refer and Earn	£10 cash per friend referral	Max 5 referrals
Prize Pinball	Daily free jackpot game	£1,000+ prizes
Daily Cash Drops	Monthly tournament prizes	£2 million pool
Acca Edge	Extra places on accumulators	Reduced odds

Betfair website review

Betfair’s website can look busy and cluttered at first glance, but it surprisingly works. The yellow-heavy colour scheme helps section the site and the design itself is easy on the eyes. One thing that caught my eye in this Betfair review is how easy it is to switch between the sportsbook, betting exchange, and the casino.

“Best website to have fun …” Trustpilot user SimC ⭐⭐⭐⭐⭐

Indeed, it is fun and easy to use and find your way around the website. A huge thanks to the ever-visible search function and familiar menu items.

Main navigation elements on the Betfair website

As far as navigation elements go, everything falls in the right place, but the casino lobby and sports menu could use more game filters.

• Top menu bar – Menu for quick access to the significant sections: Sportsbook, Casino, Betting Exchange, Poker, Bingo, and Exchange Games
• Left sidebar – Most navigation elements reside in the left sidebar, including popular links to Promos, My Bets, free-to-play games, and safer gambling tools.
• Central content area – Navigation in the central region is hierarchical. Popular promotions and features sit at the top, followed by popular markets/games and guides.
• Right sidebar – This section hosts the Bet Slip feature exclusively.

Bottom line: Based on our overall feel, the website is easy to navigate, especially on a small screen. Everything falls right in place, but it could use more filters for sports and games.

Reviewing Betfair sign-up and user experience

The registration process at Betfair is refreshingly simple, requiring just a single page to complete. You’ll need standard details like name, date of birth, address, mobile number, email, password, and deposit limits. The streamlined approach means you can get betting within minutes of signing up.

“If you’re like me and don’t like drama then use betfair. Easy sign up …” verified user Paul Thornbill on Trustpilot⭐⭐⭐⭐⭐

Reputation, trust, and user feedback: Is Betfair legit?

Betfair launched in June 2000 as the world’s first betting exchange and has grown into one of the UK’s most established operators. Now owned by Flutter Entertainment plc, the company operates under a strict UK Gambling Commission license and holds other European licenses, including Malta, Denmark, Sweden, Italy, and Spain.

To see how massive the Betfair brand is, look at these glowing facts and figures:

Year founded	2000
Operator / Owner	Flutter Entertainment plc
CEO (Group)	Peter Jackson
Headquarters	London, UK
Type of betting	Betting Exchange, Sportsbook, Casino, Poker, Bingo
Licences	UK Gambling Commission licence #39411
Other licences	MGA (Malta), Denmark, Sweden, Italy, Spain, Romania
Annual revenue	Approx. £135 million
Markets operated	UK, Ireland, Europe, Malta, Gibraltar, Australia, US, New Zealand

Betfair user reviews, player ratings, and testimonials

Our Betfair review found extensive user feedback across Trustpilot, app stores, Reddit, and social media platforms. We’ve gathered the most important ratings and reviews below.

Platform	Rating	Reviews	Downloads
Google Play	4.4/5	21,000+	1 million+
App Store	4.7/5	104,100+	2 million+
Trustpilot	3.2/5	3,300+	–

What’s great about Betfair, according to user reviews and comments

“Best betting app by far, so quick and easy to use. Thank god someone got it right….” – on Google Play ⭐⭐⭐⭐

“If you’re like me and don’t like drama then use betfair. Easy sign up and deposit and importantly quick and easy to withdraw your money.” – on Trustpilot ⭐⭐⭐⭐⭐

“The betting system in betfair is very easy to use which makes things convenient and quick imo.” – on App Store ⭐⭐⭐⭐⭐

Negative feedback: What’s NOT great about Betfair, according to players

“Not a bad little app runs a bit slow but works ok.” – on Google Play ⭐⭐⭐

“Complaining again about no rewards. No reward for loyalty, no reward for high spend, just now reward!” – on Trustpilot ⭐

“Free bets are way too difficult and complicated to use via the app.” – on App Store ⭐⭐⭐⭐⭐

Bottom line: User reviews show players appreciate Betfair’s ease of use and quick withdrawals, though some find the loyalty rewards lacking.

Betfair app review | Good design with great user experience

Betfair offers dedicated apps for both Android and iOS devices, plus a fully optimised mobile website. The apps maintain the same black and yellow branding as the desktop site, creating a consistent user experience across all platforms.

The app design feels more intuitive than the desktop version. Despite being packed with information, the app layout works well, with quick access to promotions, favourites, and the bet slip. The feature that pops up on the app is Build Ups, which works brilliantly on mobile, offering a nice twist on traditional bet builders.

Reviewing Betfair payment methods | Diverse banking options with good limits

After doing a sweeping Betfair review, I must say it covers all the right bases for banking. Budget players will be happy with its low £5 minimum deposit on popular methods. The same goes for the low cashout limit, starting from as little as 1p. Talking of payment options, the platform accepts pretty much all kinds of methods, from trusty debit cards to mobile payments like Apple Pay.

High rollers will be pleased with Betfair’s no max limits on deposits and withdrawals. Opt for e-wallets like Neteller and PayPal or Instant Bank Transfers for fast payouts.

Payment method	Deposits	Withdrawals	Min deposit	Min withdrawal	Fees	Payout speed
Visa	✅	✅	£5	£0.01	£0	2-5 working days
Mastercard	✅	✅	£5	£0.01	£0	2-5 working days
Apple Pay	✅	✅	£5	£0.01	£0	2-3 working days
Trustly	❌	✅	NA	£0.01	£0	1-4 hours
MuchBetter	✅	✅	£30	£0.01	£0	Within 24 hours
PaysafeCard	✅	❌	£30	NA	£0	Instant for deposits
PayPal	✅	✅	£30	£1	£0	1-4 hours
Neteller	✅	✅	£30	£1	£0	1-4 hours
Skrill	✅	✅	£30	£1	£0	1-4 hours
Bank Transfer	✅	✅	£20	£5	£0	1-5 working days
Cash (via Paddy Power shops)	✅	❌	£5	NA	£0	Instant for deposits
Instant Transfer	✅	✅	£5	£0.01	£0	Instant

Bottom line: Betfair’s payment options are safe and reliable and have player-friendly limits and processing times.

Reviewing Betfair customer service | Available 24/7 via many channels

One nice thing we have not talked about so far is their superb customer support. The bookmaker provides instant customer service via telephone or live chat and is available 24/7. The first port of call is their Help Centre complete with categorised and searchable answers.

The most popular contact methods include:

• ✉️ Email: [email protected]
• 📞 Phone: 0844 871 7000 (toll-free)
• 💬 Live chat: Available 24/7 on the website and app, but you must be logged in
• 🐦 X/Twitter: @BetfairCS
• ❓ Help Centre: https://support.betfair.com/

What is responsible gambling like at Betfair?

Like other UKGC-licensed bookies, Betfair has a full set of responsible gambling tools and measures. You can set deposit limits during sign-up, long before placing your first bet. The platform offers multiple tools to help players control their gambling habits.

• Deposit limits – Set daily, weekly or monthly spending caps
• Loss limits – Control how much you can lose over set periods
• Session limits – Restrict how long you spend gambling
• Reality checks – Regular reminders of time spent and money wagered
• Time-out – Take breaks from 24 hours to 6 weeks
• Self-exclusion – Permanent account closure with cooling-off periods

Support links – Direct access to BeGambleAware and National Gambling Helpline

Betfair vs top UK betting sites: How does it compare?

Below, we have put together a side-by-side comparison of Betfair against other competing UK bookies:

UK bookmaker	Number of Sports	App Average Ratings	Welcome Offer	Best known for	Best feature
Betfair	28	4.7/5 (iOS)4.4/5 (Android)	£50 in free bets	Betting exchange	Footy accas
bet365	35	4.7/5 (iOS)4.6/5 (Android)	£30 in free bets	Sports coverage	Bet Builder
Ladbrokes	35	4.6/5 (iOS)4.5/5 (Android)	£20 in free bets	Horse racing	Odds Boosts
William Hill	30	4.6/5 (iOS)4.5/5 (Android)	£60 in free bets	In-play betting	#YourOdds
NetBet	25	4.2/5 (iOS)4.1/5 (Android)	£10 free Bet	Casino games	NetBet Boosts

Bottom line: Betfair offers a unique betting experience with great exchange markets and decent sportsbook odds. For pure variety and sports coverage, bet365 or Ladbrokes might do for some.

My Betfair review verdict: An all-rounder with exchange dominance

After thoroughly reviewing Betfair, I can confidently say this is a trustworthy all-rounder platform. The betting exchange remains unmatched in the UK market, while their sportsbook offers decent odds and excellent football coverage.

The welcome offers across the sportsbook, exchange, and casino are worth the attention of new players. The loyalty programme and ongoing promos could be more generous, but many free games and great betting options make up for that.

FAQs about Betfair

Does Betfair have a mobile app?

Our Betfair app review confirms they offer dedicated apps for Android and iOS devices.