Bet365 review (2025) | Sports & casino, customer service, UK app ratings, markets & odds

Bet365 is Britain’s most popular online bookmaker in 2025, attracting over 82 million punters worldwide with its extensive betting markets and reliable service. The operator has developed a highly-rated mobile app for Android and iOS devices, delivering the whole betting experience directly to your pocket.

Bet365 sports & markets overview: What can I bet on?

This Bet365 sportsbook review found this site to have one of the most comprehensive that I have come across as of October 2025. From the mega sports to the more obscure, Bet365 offers markets on more events than most other bookmakers.

Plus, as one of the more innovative online betting platforms, all the usual features expected of a major bookie are available here. At this betting site, you can cash out, build bets, live bet, and live stream. Punters can also request a bet through Bet365’s social media channels.

With so many sports available, I wouldn’t say that Bet365 specialises in any particular sport. That being said, this is a bookie that owns its local English Championship football team, which was, until 2018, a Premier League side. I am, of course, talking about Stoke City FC here, Bet365’s hometown football team.

Bet365’s odds & limits

Bet365 is well known for its highly competitive odds. Plus, these odds can often be boosted even further. Bettors are able to enjoy these bet boosts and also take advantage of Bet365’s best odds guaranteed promotion (BOG).

Best odds guaranteed promotion is a popular and common bookie promotion that typically applies to horse racing. Basically, if the starting price (SP) of your selection ends up higher than the odds you have already taken earlier in the day, BOG bookmakers will pay you out at the higher price, and Bet365 is no different.

As for limits, different sports have different winning limits at Bet365. For instance, the max win for football is £2 million, whereas the most you can win betting on the darts is £250,000.

Bet365 does not set its daily maximum withdrawal limit. However, every payment method has its own cap, so punters are limited in how much they can withdraw in one go, depending on the banking method they choose to use.

Live betting & in-play at Bet365

Bet365 offers some of the best live betting products currently available online. The Bet365 in-play betting service allows punters to bet in play on a wide range of sports. Watching the action unfold live is one of the best ways to keep up with any bets you want to place after the event has started.

In a lot of cases, the event you want to bet on will likely be televised. But, in case it isn’t on the telly, it’s worth knowing that Bet365 offers a great live-streaming service that shows many different sports, bringing me to my next point.

If you watch the event and can see how things unfold, you can always consider taking the cash-out option. Here, the bookie will display what your current bet will pay if you cash out immediately. You can take the offer or partial cash out, leaving a portion of your wager still in play.

Either way, no matter what sport I wanted to place a live bet on, Bet365 live betting had me covered. Whether it’s football, darts, snooker, tennis, cricket, golf, rugby or whatever, the live betting markets at Bet365 were always readily available for me to wager on.

The bottom line: Bet365 provides extensive sports coverage with competitive odds and innovative features that suit both casual and serious punters.

Bet365 Casino games overview: Slots, tables & live dealers

Bet365 Casino offers over 950 games across multiple categories, making it a substantial addition to their sports betting platform. The casino features slots from leading providers including NetEnt, Microgaming, and Playtech, alongside classic table games and modern game show formats.

Popular slot titles include Starburst, Gonzo’s Quest, and Age of the Gods series, whilst table game enthusiasts can enjoy multiple variants of blackjack, roulette, and baccarat. The operator features several exclusive games developed specifically for their platform, including branded Bet365 slots and unique table game variants.

Progressive jackpot slots offer potential wins reaching into millions, with Age of the Gods series and Gladiator Jackpot amongst the most popular. The casino also runs regular tournaments and promotional events, giving players additional chances to win prizes beyond standard gameplay.

Gaming experience: RTPs & betting limits

Bet365 Casino maintains competitive Return to Player (RTP) percentages across their game library. Slot RTPs typically range from 94% to 98%, which aligns with industry standards. Popular titles like Starburst (96.1%) and Gonzo’s Quest (95.97%) offer solid return rates for regular players.

Betting limits accommodate both casual players and high rollers. Slot games typically start from £0.01 per spin and can reach £500+ on premium titles. Table games offer similar flexibility, with blackjack tables starting at £1 and VIP variants accepting £10,000+ per hand.

Bet365 live casino section: Real dealers & interactive gaming

Bet365’s live casino features professionally trained dealers broadcasting from purpose-built studios. Multiple camera angles provide clear views of all game action, whilst live chat functionality allows interaction with dealers and fellow players.

Game show formats like Dream Catcher and Monopoly Live add entertainment value beyond traditional table games. The live casino operates 24/7 with dedicated tables for different stake levels, ensuring suitable options regardless of budget or experience level.

The bottom line: Bet365 Casino delivers a solid gaming experience with competitive RTPs, flexible limits, and professional live dealer services that complement their sports betting offering.

Reviewing the Bet365 sign up offers: free bets for sports & casino bonuses

Bet £10 to get £30 in free bets, the current welcome bonus for new sign-ups to claim at Bet365. The minimum deposit for this offer can be £5, but you won’t collect the full £30 bonus if you take that option.

Your qualifying bet must contain at least one selection at odds of 1/5. Free bets are paid as bet credits and are available for use upon settlement of your qualifying bet. Bet credits are non-withdrawable and will expire after seven days if unused.

• Maximum bonus: £30
• Bonus type: Bet credits
• Minimum deposit: £5

Get the exclusive offer with the bet365 bonus code

Bet365 Casino new player offer

Here’s what my Bet365 casino review found out about an alternative Bet365 welcome offer. New players at the Bet365 casino can get 200 free spins over 10 days. The minimum deposit for this deal is £10 in lifetime deposits. The offer must be claimed within 30 days of registering a Bet365 account. Select prizes of 5, 10 or 20 free spins. 10 selections available within 20 days, 24 hours between each selection.

• Maximum bonus: 200 free spins
• Bonus type: Free spins
• Minimum deposit: £10

Bet365 bingo new player offer

Obviously, sports is the bread and butter at Bet365, but it does still offer one of the top bingo sites in the UK. New players can opt in to get 100 free tickets with 50 free spins. To help yourself to this deal, you will need to register your chat name in the bingo lobby. Then, spend £10 on bingo tickets in any eligible bingo room. You will then receive your 100 free tickets and 50 free spins.

The free spins will be valued at 10p and you can use them on any of the games: Big Bass Bonanza, Book of the Fallen, John Hunter and the Book of Tut and Snakes and Ladders Megadice.

• Maximum bonus: 100 free bingo tickets
• Bonus type: Tickets and spins
• Minimum deposit: £10

Getting started: Reviewing the bet365 sign up process

Bet365’s registration process takes just minutes to complete with straightforward verification requirements. The multiple welcome offers across different products provide flexibility for various player preferences, though the sports offer features the simplest qualifying criteria.

The bottom line: Bet365 provides competitive welcome bonuses across all platforms with reasonable terms and low minimum deposits, making them accessible for new UK customers.

Is the Bet365 website of good quality?

While the Bet365 website does not look spectacular or particularly jazzy, it is a very good betting site. Its design prioritizes ease of use and lets its features speak for themselves. The site is in the familiar colours of green, gold, or yellow, but it is quite bland.

But, as I say, this doesn’t matter when functionality is the most critical factor at the end of the day. And, this site and its accompanying iOS and Android apps are well designed and easy to navigate. Even with massive markets and promotions at any given point, everything you might be looking for is easy to find.

Bet365 on mobile

Mobile bettors will have no problems accessing Bet365’s entire offerings while on the move, as the site performs exceptionally well on all mobile devices. This can be either through the browser on your phone or tablet.

Moreover, when conducting my Bet365 app review, I found that five separate mobile apps are available for Android and iOS devices. There is an app for sports betting, another for casino games and slots, a live casino app, a poker app, and one more for bingo.

The Bet365 sports betting app’s design is sharp, and the navigation is highly user-friendly. It was easy to download onto my Android mobile device and ready to use in seconds. I could bet on any of the markets Bet365 provides using the app.

Betting options include pre-match and live markets. All of the features from the main site, such as live streaming, bet builders, fast bets, and cash out, easily transfer to mobile.

Whether using a phone or a tablet, the Bet365 sports betting app provides its users with everything they need to place and follow their bets on a wide range of sports. All this and more is available directly from a mobile device, with all bets placed and confirmed in a matter of moments, allowing you to make your wagers in good time.

The bet365 app is widely regarded as one of the best UK betting apps around, and Sports Mole has put together a detailed review to evaluate its strengths and weaknesses. After using the app extensively for a full week, we’ve compiled key insights to help you determine the quality of its mobile experience.

Bet365 payment options: banking made easy

Bet365 offer a nice variety of banking methods for you to choose from. However, the Bet365 sign up bonus can only be unlocked using a debit card registered in your name. PayPal, paysafecard, and all other prepaid credit and debit cards, where available, cannot be used for your qualifying deposit.

Bet365 deposit methods

Payment method	Fee	Process time	Min. deposit	Max. deposit
Visa	Free	Instant	£5.00	£20,000.00
Mastercard	Free	Instant	£5.00	£20,000.00
Apple Pay	Free	Instant	£5.00	£5,000.00
Google Pay	Free	Instant	£5.00	£5,000.00
PayPal	Free	Instant	£25.00	£5,500.00
Trustly	Free	Instant	£5.00	£25,000.00
Paysafecard	Free	Instant	£5.00	£770.00
Wire Transfer	Free	2 – 10 banking days	£100.00	£100,000.00

Bet365 withdrawal methods

Payment method	Fee	Process time	Min	Max
Visa	Free	1 – 4 hours	£5.00	£20,000.00
Mastercard	Free	1 – 4 hours	£5.00	£20,000.00
Wire Transfer	Free	1 – 4 hours	£5.00	£100,000.00
Apple Pay	Free	Instant	£5.00	£2,000.00
PayPal	Free	1 – 4 hours	£10.00	£5,500.00
Trustly	Free	1 – 4 hours	£5.00	£100,000.00
Paysafecard	Free	1 – 4 hours	£5.00	£2,000.00

User reviews & testimonials on bet365 | Glowing feedback with top app ratings

Only a few bookmakers in the UK (and around the world) can match the popularity of bet365 with well over 82 million users. Its app alone has seen more than 13 million downloads on the two major app stores, but do players think the bookie deserves the love? After hours of taking stock of user feedback and ratings on the app stores, Trustpilot, and other review platforms, here’s what we found:

Review platform	Rating	Number of reviews	Number of downloads
Google Play	4.6/5	192,800+	Over 5 million
App Store	4.7/5	370,600+	Over 8 million
Trustpilot	1.4/5	5,600+	—

Most users on the app stores, Trustpilot, Quora, and Reddit say that bet365 features like Early Payout and Bet Builder are class acts. They also rave about how simple it is to claim free bets, best prices on big matches, smooth payouts, quick live-match updates, and biometric login.

However, there are complaints about random account restrictions and perceived low payout rates on casino games.. Some say their dispute resolution takes ages.

Positive user reviews and comments

“This is a superb app for betting on horse racing as that is all I bet on, odds are better than most other bookies, winnings are paid within a few minutes, I also use the website for betting and that is great too.” – on Google Play ⭐⭐⭐⭐

“Very nice app and I got my free £30 free bets as soon as I set-up with my details on the main page – definitely 5 stars on my laptop/iPad!” – on iOS App Store ⭐⭐⭐⭐⭐

“I use other bookies but this is the one I use the most. They offer good prices and some very good bet boosters. Their offers are always well received and they seem the best for football and horseracing betting.” – on Trustpilot ⭐⭐⭐⭐⭐

Negative feedback: What’s NOT great about bet365 according to players

“Used to be a great app – best user interface of any bookie app by far – however, recent updates have made it almost unusable. Home screen doesn’t load until you click on something else and then go back” – on Google Play ⭐⭐⭐

“Bet365 closed my account twice wrongly, without providing any proper explanation.” – on Trustpilot ⭐

“I’ve never known a betting app that’s gotten worse with every single update they release, it really is beyond pathetic.” – on App Store ⭐⭐

Bottom line: bet365 gets high ratings on app stores but struggles on Trustpilot like most UK bookies. Players love the betting features and quick payouts but complain about account issues and app updates.

Reviewing responsible gambling at bet365 | Useful tools for 360-degree control

bet365 is the poster child for responsible gambling in the UK betting market. The bookmaker checks all the right boxes, with a betting activity tracker, reality checks, and deposit limits. Players can use tools like time-outs and self-exclusion to take enforceable breaks.

We love that bet365 provides self-evaluation tests and budget calculators. It encourages players to stay in control with links to independent gambling support organisations like Gambling Therapy and Gamblers Anonymous. They also include links to gambling blocking software like gamblock and betblocker.

Top responsible gambling tools at bet365

• My Activity – Visual dashboard showing betting stats and account history over 7 days, 30 days or 12 months
• Deposit Limits – Set spending limits for 24 hours, 7 days or 30 days that cannot be overridden
• Reality Checks – Pop-up notifications to help manage your betting time
• Time Out – Take breaks from betting for 24 hours, 48 hours, 7 days, 30 days or custom periods
• Self Exclusion – Permanent account closure option for players who need complete control
• Budget Calculator – Help estimate affordable betting amounts based on income
• Self-Assessment Test – Check if your betting habits are healthy

Comparing bet365 vs top UK betting sites | Clear market leader by far

bet365 is a betting institution in the UK, but having a big name is no longer enough. In the table below, we put bet365 side by side against top UK bookmakers like BetFred, BetVictor, Betano, and 10bet:

UK bookie	# of sports	App ratings	Welcome offer	Best known for	Best feature
Bet365	38	4.7/5 (iOS) 4.6/5 (Android)	£30 in free bets	Live streaming	Bet Builder
BetFred	30	4.5/5 (iOS) 4.4/5 (Android)	£50 in free bets	Bonuses and promotions	Acca Insurance
Betano	30	4.8/5 (iOS) 4.5/5 (Android)	£30 in free bets	Betting markets	Lucky Dip
Tote	28	4.6/5 (iOS) 4.5/5 (Android)	£30 in free bets + 20 free spins	Online pool betting	Stayers Club
10bet	47	3.0/5 (iOS) 3.2/5 (Android)	Up to £50 match bonus	Best odds	Spencer’s Pick

bet365 is a market leader and holds ground against the competition with 38 sports and top app ratings. While some rivals offer bigger welcome bonuses, bet365’s £30 free bet comes with the simplest terms and lowest minimum odds of 1/5. The platform leads in betting features and live streaming quality.

• Welcome offer – bet365 makes it a cinch to claim the sign-up offer with simple terms, low minimum deposit (£5), and the lowest min odds at 1/5 (1.2)
• Key features – No UK bookie beats bet365 regarding betting features like Edit Bet, Early Payout, and Each Way Extra. It also tops with live streaming and Bet Builder
• Sports and betting markets – bet365 offers a good balance of sports coverage and betting markets. 10bet leads here, but bet365 is second only to Betano for markets
• User feedback and app ratings – bet365 gets consistently high ratings across both major app stores, outperforming most competitors

Bottom line: bet365 remains the top bookie for UK bettors with the best feature set, though competitors like BetFred and Betano offer bigger welcome bonuses.

Bet365 customer service

The Bet365 website lists four support options, none of which is a phone number. You can contact Bet365’s customer support team via live chat, which is available 24 hours a day, seven days a week.

If you take this option, you should know that the conversation will initially start out as a bot. If it can’t resolve your issue or even understand your query after a few minutes, you will be redirected to a real person who should be able to help.

There is also an email address provided, as well as a postal address, which you don’t see very often these days. Finally, you can contact the Bet365 customer support team through its social media channels. How you contact Bet365 is up to you and really depends on your own personal preference.

• Email address: [email protected]
• Live chat: On-site
• Postal address: Customer Services, Bet365 House, Media Way, Stoke-on-Trent, Staffordshire, ST1 5SZ, United Kingdom
• X.com: @bet365help
• Instagram: https://www.instagram.com/bet365

The history of Bet365

Bet365 was founded in 2000 by Denise Coates, who remains at the helm to this day. Denise’s father, Peter, was running a small, local chain of betting shops in and around Stoke on Trent at the time. Denise borrowed £15 million from her dad’s business and used the capital to develop her first sports website with just 12 employees.

The new site went live in 2001 and live streaming was introduced five years later. In 2010 Bet365 launched a mobile site and two years later it released its first ever sports betting mobile app. By 2013, not much more than a decade after its launch, the platform reached well over 10 million customers.

Cash out became a popular Bet365 feature after being announced in 2014, and three years later, the site won Operator of the Year at the prestigious EGR awards. After launching its betting services in Bulgaria and Cyprus, subsequent launches were in Estonia, Sweden, Germany, The Netherlands, Argentina, and Ontario, Canada.

The first US state that Bet365 entered was, unsurprisingly, New Jersey, where it launched a partnership with Hard Rock Hotel and Casino in Atlantic City. Bet365 is now live in Colorado, Ohio, Virginia and Iowa.

Today, Bet365 is the world’s most popular sports betting platform, which is an achievement given that it isn’t part of a wider group. This contrasts Ladbrokes and Coral, which are both part of Entain. Bet365 is operated by Hillside (New Media) Limited and licenced by the United Kingdom Gambling Commission.

bet 365 review: A final summary

There is a lot to like about Bet365 and it’s not hard to see why it has become such a popular choice for bettors, not just in the UK, but the world over. Both the website and the app work flawlessly and the colour design is precisely what anyone who is already familiar with the brand would expect it to be.

The site does give off quite a serious vibe I feel, unlike some of its competitors where fun and silliness are built in to the design. This platform is more about efficiency and functionality. And that’s no bad thing as we are all here to get the bets we want on in time.

Bet365 lets you get all that done and more. And all with ease too. On a site that has as many sports betting markets as Bet365 has, you really need things to as navigable and user friendly as possible and this is certainly the case here.

I was surprised that a bookie as popular as Bet365 doesn’t offer a loyalty programme, but overall, there are not many drawbacks to playing at this fully licensed and completely safe online betting site.

Frequently Asked Questions about Bet365