'Loser keeps Bieber' photo goes viral

A photo of an electronic billboard claiming that the loser of the Canada and USA men's hockey semi-final at the Winter Olympics on Friday will have to "keep" singer Justin Bieber has gone viral.

The billboard, set up in the United States, says 'loser keeps Bieber'.

Nothing is higher than the stakes of tomorrow's game. pic.twitter.com/usqJ9EPTpg

— Command Sign (@CommandSign) February 20, 2014

The United States overcame the Czech Republic in their quarter-final while Canada beat Latvia.