The trio were fined by the world football governing body for their 'Albanian eagle' gestures in the 2-1 win over Serbia on Friday.
Critics claim that the gesture is a nationalist symbol which risks inflaming tensions in the Balkans among Serbians - who do not recognise Kosovo's independence - and ethnic Albanians.
Xhaka and Shaqiri - both ethnic Albanians - were each fined 10,000 Swiss francs (£7,632), while Lichtsteiner was fined 5,000 Swiss francs (£3,816).
The crowdfunding appeal, set up because the trio "brought joy and happiness to all Swiss and Albanians across the globe", raised more than $16,000 of its $25,000 target within 18 hours.
Organisers of the appeal have stated that they will donate the money raised to charity if the Swiss Football Association rejects it.