Stephen Ireland 'launches brand of E-cigarettes'

Stoke City's on-loan midfielder Stephen Ireland has reportedly launched his own brand of E-cigarettes.

The 27-year-old, who was previously criticised by former Aston Villa manager Alex McLeish after he was spotted smoking on a shisha pipe two years ago, has released the product in bars across the UK.

Ireland, who has taken on the venture with his girlfriend Jessica Lawlor, has also produced a £150 gold-plated e-cigarette in a leather-bound case, according to the Daily Star.

The brand is called E-shisa due to the number of different flavours available, including apple, strawberry, vanilla and pineapple.