Liverpool are reportedly hoping to secure a £90m deal for the naming rights to their new Main Stand at Anfield.

According to the Liverpool Echo, the club's chief commercial officer Billy Hogan is in Asia talking to three interested parties about a branding deal that would run for ten years.

Reds owners the Fenway Sports Group have previously ruled out a deal for naming rights to Anfield as a whole but have pursued a commercial deal for the new stand to help cover some of the costs of the £120m development.

Liverpool are also on the hunt for a new sponsor for their training kit when Garuda's deal - worth £5.5m a season - expires this summer.

Written by
Neil Wilkes