England star Adam Lallana unveiled as face of French Connection

England and Southampton midfielder Adam Lallana has switched his focus to promotional matters after being unveiled as the face of French Connection's pre-fall clothing line for men.

The 26-year-old will travel to Brazil for the World Cup next month as part of Roy Hodgson's 23-man squad following an impressive season for the Saints.

Now, Lallana, who is father to one-year-old son Arthur, has added modelling to his CV after he was picked by French Connection to show off their new line.

"As a key player in the mix to make Roy Hodgson's England World Cup squad in Brazil, Adam is one of the country's most exciting footballing talents," the Daily Mail quotes a brand spokesperson as saying.

"Combined with his dedication, drive and commitment to his profession and his duties as a father, French Connection feels Adam is the perfect brand fit and a key ambassador for the pre-fall launch."

Lallana has been linked with a £20m move to Liverpool this summer.