Ladbrokes sign up offer: Claim £30 in free bets in 2026

The 2026 Ladbrokes sign up offer is “Bet £5, get £30 in free bets” for new sports betting customers. You can claim this Ladbrokes welcome bonus by registering a new account and placing your first £5 bet on any sport with minimum odds of 1/2 (1.50). No Ladbrokes promo code is required to activate this offer.

Ladbrokes offers four separate sign up bonuses for new customers in January 2026:

Ladbrokes offers	Bonus details	Sign up
Sports welcome offer	Bet £5, get £30 free bets	CLAIM OFFER
Casino welcome offer	Bet £10, get a £30 welcome bonus	CLAIM OFFER
Bingo welcome offer	Spend £5, get a £25 bonus	CLAIM OFFER
Poker welcome offer	Deposit £10, get £50 in poker tickets	CLAIM OFFER

Simply click the links above to claim the offer of your choice. Below, we’ll walk you through the account creation process, other available offers at Ladbrokes, and how this sign up offer compares to other top UK bookmakers’ offers.

What is the Ladbrokes sign up offer in January 2026?

Ladbrokes keeps things simple and doesn’t require a promo code to unlock these offers. Here are the details.

Ladbrokes sports free bet details

With the main Ladbrokes sign up offer for sports, new customers can bet £5 and get £30 in free bets. Only those in UK and Ireland who are 18+ can participate. Some deposit methods and bet types don’t qualify. Place your first bet of £5 or more with 1/2 odds or greater within 14 days of opening your account. Bonus will be paid out as six £5 free bets, which expire after seven days.

Casino welcome offer details

Play £10, get £30 in bonus funds with the Ladbrokes casino welcome offer. Bet at least £10 in qualifying games. Bonus funds have a 40x wagering requirement on qualifying games—claim bonus funds within the first 14 days. Unused bonus funds expire after 30 days. Only some deposit types qualify.

Bingo welcome offer details

Deposit, spend £5 on bingo, and get £25 in bonus funds. Only new players 18+ can participate. Some deposit methods are excluded. Bonus funds come with a 2x wagering requirement. Claim the bonus within 14 days. Bonus expires after 30 days.

T&Cs apply.

Poker welcome offer details

Deposit £10, get £50 worth of tournament tickets. Must be 18+ and new to Ladbrokes poker. You must log in every day for your first seven days to claim all free play rewards. Tickets are valid for one week.

T&C’s apply.

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A step-by-step guide to signing up on Ladbrokes

You can claim your Ladbrokes sign up offer via the app or the main site. Creating an account at Ladbrokes UK is simple and should take you only minutes. This is how to go about it:

Step 1 – Click the “Join” button

Click on the links in this article to go to Ladbrokes.com. The welcome package will be automatically activated by doing so, which means you’ll technically not need to enter a “code” when registering.

Step 2 – Complete the Ladbrokes registration process

You’ll be prompted to enter your details, including your full name, address, and contact information. Then accept the terms and conditions and opt into marketing and promotion emails. Click “Continue.”

Step 3 – Deposit funds into your account

Head to the cashier section of your account and select your preferred payment method. To claim the welcome offer, deposit a minimum of £5 via a debit card. E-wallets are ineligible for this promotion.

Step 4 – Claim the Ladbrokes sign up offer

Next, place a qualifying sports bet of £5 or more at odds of 1/2 or greater, then wait until the qualifying bet has been fully settled.
Your bonus (credited as 6 x £5 free bets) will appear in your account once the bet has settled.

Sporting events and leagues on which you can make your qualifying bets on include the Premier League, UK and Irish horse racing, Six Nations rugby, and international cricket.

For full details on how to sign up, check out our 2026 Ladbrokes review.

Terms and conditions of the Ladbrokes sports sign up offer

It’s important to understand the fine print for any promotion, especially bookie welcome offers, because they tend to have many conditions. We’ve summarized them here, but we encourage you to read the full T&C listed in the Promotions section of the Ladbrokes website.

With that said, here’s a breakdown of the terms and conditions for the current Ladbrokes welcome bonus:

• Min deposit: £/€5
• Min age: 18
• Min odds for first bet: 1/2
• Free bets validity: 7 days

The welcome offer is only available to UK or Ireland punters who have never had a Ladbrokes account before. You must deposit using debit, credit, or bank transfer. If you deposit using PayPal, Neteller, Paysafe, Skrill or a pre-paid card you will no longer be eligible for the offer.

You must place your first qualifying wager within 14 days of opening your new account. For your first ever wager on the site, make cumulative qualifying bets totaling £/€5 win or a £/€5 each-way bet with minimum odds of 1/2.

The £30/€30 bonus will come in the form of six separate £5/€5 free bets. These can be used to bet on any sports market you choose.
When using the free bets, the stake won’t be returned. Free bets can’t be withdrawn and must be used within seven days from the time you receive them. Full terms and conditions apply.

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Ladbrokes bet £5 get £30 bonus vs the competition

We have compared the Ladbrokes bonus to rival bookmakers to see who offers what and how they compare. The table below compares some of the best betting sites with the best free bet offers.

UK bookmakers	Sign up offer details	Min. bet	Min. odds	Validity period
Ladbrokes	£30 in free bets	£5	1/5	7 days
Bet365	Get £30 in free bets	£10	1/5	30 days
Coral	Get £40 in free bets	£10	1/2	7 days
William Hill	Get £40 in bonuses	£10	1/2	7 days
Betfred	Get £50 in free bets	£10	Evens (2.0)	7 days
Betfair	Get £50 in free bets	£10	Evens (2.0)	30 days

You’ll notice that Ladbrokes has one of the lowest bonus offers in 2026 when placed against the above bookmakers, but it also has the lowest minimum bet at only five pounds. Ladbrokes is a good option for punters who prefer to spend as little as possible on their first bet on a new platform.

Several bookmakers require specific promotional codes to unlock their best offers. The William Hill promo code is needed for its £40 welcome offer, while the Betfred promo code unlocks their £50 bonus, and the bet365 bonus code gives £10 more than Ladbrokes offer.

The Ladbrokes £30 offer still gives you 600% return on the initial bet, which is higher than the industry standards. Each of these offers something different – bet365 allows bets from as low as 1/5 (1.20), while William Hill matches this percentage at 400%. The Betfair and Betfred promotions offer the highest bonuses at £50 but require even money odds or higher.

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Promotions for existing Ladbrokes customers

After you’ve signed up with Ladbrokes and claimed your £30 free bets, you still have plenty to explore. Have a look at some of the offers on in January 2026 below.

Offers	Offer details
Ladbrokes x LFC Foundation Charity Bet	Winning funds could return £1,200 for the LFC Foundation
Odds Boosts	Daily odds boosts are available on selected markets
Acca Insurance	Money back as a free bet if one leg of an accumulator loses
#GetAPrice	Custom bet requests are available via social media
1-2-Free	Free game allowing players to predict scores to win cash and free bet prizes
Lucky Dip	Randomly assigned picks with boosted odds available
2Up & Win	Get paid out early if your team goes 2 goals ahead, regardless of the final score
Stable Mates	Bookmark horses and add notes to track performance
Instant Spins	Get paid out early if your team goes two goals ahead, regardless of the final score
Minor Sports Bet and Get	Get 20 free spins when betting on selected sports
Bet Builder Boost	Boost the odds on your Bet Builder – look for the boost icon
€5 Live Casino Bonus	Bet €25 on American sports weekly & get €5 for the live casino
€5 Roulette bonus	Play €50 and get €5 for roulette

All of these promos are available to every customer after joining. Look out especially for any ‘odds boosts’. These are genuine price increases. Why take 7/2 for your horse when 4/1 is available?

As for 2Up & Win, this is a major positive for your accumulators. Your bet is paid out as a winner when your team goes two goals ahead. And with the 1-2-Free game, punters can win up to 10,000 pounds when predicting the score of three matches.

Ladbrokes promotions change over time. Remember to log in and check the promotions page regularly to ensure you are not missing out on any offers that suit your betting style.

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Ladbrokes payment guide

Ladbrokes offers many secure payment methods. The table below details the available methods, limitations, and delays. Ladbrokes does not charge fees for any of the deposit options; however, your banking institution might, so do check with them ahead of time.

Ladbrokes deposits options & limits

Deposit Method	Min Deposit	Max Deposit	Fees	Processing Time
Debit card – VISA, MasterCard, Maestro	£5	£2,000	No	Instant
PayPal	£10	£2,000	No	Instant
Paysafecard	£5	£2,000	No	Instant
Apple Pay	£5	£2,000	No	Instant
Google Pay	£5	£2,000	No	Instant
Bank Transfer	£10	£10,000	No	1-3 banking days
Ladbrokes Grid	£5	£1,000	No	Instant

Ladbrokes withdrawal time & methods

Often, the one-day e-wallet and mobile transactions are completed almost instantly. Deposits made via PayPal, Neteller and other pre-paid cards will not qualify for the bonus.

Withdrawal Method	Min Withdrawal	Max Withdrawal	Fees	Processing Time
Debit card – VISA, MasterCard, Maestro	£5	N/A	No	1-3 banking days
VISA fast funds	£5	N/A	No	4 hours
PayPal	£10	N/A	No	8 hours
Bank Transfer	£5	N/A	No	2-4 banking days
Apple Pay	£5	N/A	No	1-3 banking days
Google Pay	£5	N/A	No	1-3 banking days
Ladbrokes Grid	£0.01	N/A	No	Instant

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Ladbrokes’ sports betting options

Ladbrokes offers a wonderful experience for sports bettors due to its wide variety of sportsbook offerings. You can bet on various popular sports, competitions, and markets at Ladbrokes.

Popular sports to bet on:

• ⚽ Football
• 🏇 Horse Racing
• 🏌️Golf
• 🎾 Tennis
• 🏈 American Football
• 🏀 Basketball
• 🏎️ Formula 1
• 🥊 MMA and Boxing

Within this variety of sports, you can bet on different leagues and competitions, including:

• English Premier League, FA Cup, UEFA Champions League
• UEFA Europa League, UEFA Conference League, and UEFA Super Cup
• Ligue 1, Serie A, Bundesliga, and La Liga
• NBA, the NFL, and MLB
• Grand National, Royal Ascot, Cheltenham
• UFC and MMA
• Golfing majors, including the US Open
• Tennis majors, including Wimbledon

There is also a range of markets within each sport and competition to bet on. If we look specifically at football, the markets you can bet on include:

• Outrights
• Specials
• Bet Builders
• Match Betting
• Correct Score
• Both Teams to Score
• Over/Under markets

These competitions include a variety of available markets to bet on, including match betting, outrights, both teams to score, and over/under total goals. Ladbrokes also provides in-play betting, which you can access via the app.

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Tips for maximising your £30 free bets: Expert strategies & examples

Getting the most value from your Ladbrokes free bets requires strategic thinking. Here are proven methods to optimise your £30 bonus:

1. Target value odds between 2/1 and 5/1

While you might be tempted to play it safe with short odds or go for massive long shots, the sweet spot for free bets is typically odds between 2/1 and 5/1. This range offers a good balance of realistic winning chances with decent returns.

2. Consider each-way betting for horse racing

Each-way betting can be particularly effective with free bets on horse racing. This strategy gives you two chances to win – backing a horse to win and to place (typically top 3 or 4 finishers). With longer-priced horses, you can secure returns even if your selection doesn’t win outright.

3. Use accumulator insurance promotions

Combine your free bets with Ladbrokes’ accumulator insurance offers. This way, if one leg of your accumulator fails, you may get a refund, effectively giving you another chance with that free bet stake.

4. Time your bets strategically

Don’t rush to use all four free bets immediately. Spread them across different days and events to take advantage of daily odds boosts, react to team news and market movements, and utilise different promotional offers as they become available.

5. Focus on markets you understand

Stick to sports and markets where you have genuine knowledge. Your expertise in specific leagues or competitions will give you an edge in identifying value bets that the bookmaker may have mispriced.

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Top features of Ladbrokes

1. Ladbrokes Grid Card

The Ladbrokes Grid Card lets players get exclusive perks such as instant payouts, free bets, and special promotions when they bet in-shop. With the Grid Card, users can track bets, enjoy access to live sports streaming, and even unlock exclusive rewards at Ladbrokes shops.

2. Live streaming & in-play betting

Ladbrokes provides an extensive live streaming service, allowing users to watch and bet on live sporting events. The service offers great coverage of football, horse racing, tennis, and more. The in-play betting feature enables bettors to place wagers while the action unfolds, allowing them to react to real-time events and changing odds.

Both the in-play betting and live streaming work through the Ladbrokes mobile app, so you can take your betting on the move.

3. Best odds guaranteed

Ladbrokes ensures that bettors get the best value possible with its Best Odds Guaranteed feature, available in horse and greyhound racing. Ladbrokes automatically pays out at the better price if the starting price is higher than the odds you originally took.

Best Odds Guaranteed is only available on the day of the race. You won’t get this deal if you back your horse the evening before. You are paid as normal if you back a horse at 3/1 and it goes off at 2/1. If, however, the horse drifted to 9/2, you’d be paid out at that price as part of BOG.

4. Bet Builder +

Ladbrokes has revolutionised custom betting with Bet Builder+, an innovative feature with flexibility to create the perfect accumulator. Unlike standard Bet Builders that focus on single events, Bet Builder+ allows you to combine multiple Bet-Builders from different football matches with selections from other sports into one comprehensive bet.

With Bet Builder+, you can create unique cross-event, cross-sport accumulators in one place with acca-style pricing. The feature lets you mix different sports into a single bet and combine same-game Bet Builders into one accumulator. It also includes void leg adjustments—if one selection is void, the bet continues with the remaining selections, and odds are recalculated accordingly.

For example, you could combine Liverpool vs Arsenal Bet Builder selections (Arsenal to win & Both Teams to Score) with Chelsea vs West Ham outcomes (West Ham to win & Jarrod Bowen to score), add tennis selections like Carlos Alcaraz to win, and even include horse racing picks from the Grand National – all within a single Bet Builder+ accumulator.

5. Cash out & partial cash out

The Cash Out feature gives users control over their bets, enabling them to settle before the event ends to secure profits or minimise potential losses. With Partial Cash Out, bettors can withdraw some of their winnings while keeping some of their betting stake active. Note that these features also work through the mobile app.

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Is it safe to sign up with Ladbrokes? | Licensing & responsible gambling measures

Sportsmole only promotes safe and legal betting sites. Ladbrokes is one of the most established and well-recognised betting companies. You can rest assured that you’re in good hands, as Ladbrokes is the official betting partner of Liverpool FC.

The company maintains fair gaming and compliance standards through independent testing. External agencies test games to ensure compliance with Gambling Commission regulations. All game outcomes are determined by a Random Number Generator (RNG), guaranteeing fairness for all players.

Regarding data security, Ladbrokes uses top-tier 128-bit SSL encryption to protect customer data and transactions, and to date, there have been no major data breaches involving Ladbrokes’ systems.

In addition, this bookie encourages responsible gambling when using the Ladbrokes sign-up offer or any other betting bonus. Ladbrokes does its part by offering betting safety features like deposit limits, self-exclusion policies, and time-outs.

For further assistance, Ladbrokes works closely with the following UK help organisations:

• The National Gambling Helpline (call: 0808 8020 133)
• Gamblingtherapy.org
• Gamblers Anonymous

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Customer service options

You can read the Ladbrokes FAQ section for answers to basic questions. Most of the questions you might have should be answered there. If you do, however, need to get in touch, here’s how:

• Live Chat 24/7: Yes
• Phone Number: 0800 731 6191
• Email: [email protected]
• Twitter: @LadbrokesCare
• Instagram: @Ladbrokes

Unfortunately, we found that Ladbrokes’ customer service was not available 24 hours a day. Operators work between 8 a.m. and 11 p.m. daily. However, we found the team knowledgeable and polite when we got in touch. During their working hours, they are attentive, and we didn’t need to wait long for someone to assist us. Overall, customer support isn’t a strength for Ladbrokes, but it’s good enough.

Recap: Was the Ladbrokes sign up offer worth it?

Ladbrokes offers new UK and Irish customers a “Bet £5, Get £30 in free bets” welcome promotion, delivered as 6 × £5 free bets. This represents a 600% return on the initial qualifying bet. The free bets remain valid for 7 days, though the stake amount is not returned with any winnings.

Compared to competitors, Ladbrokes offers the lowest entry point at just £5, making it accessible for casual punters. Beyond the initial bonus, Ladbrokes provides a comprehensive betting experience with features such as Best Odds Guaranteed on horse racing, the 2Up & Win promotion for football, and various odds boosts across multiple sports.

The Ladbrokes sign-up offer is valuable, particularly for those with limited starting funds. However, the requirement to use debit cards rather than e-wallets may be inconvenient for some users.

Ladbrokes sign up offer FAQs