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Video: Cristiano Ronaldo stars in Japanese advert promoting fitness device

Real Madrid star Cristiano Ronaldo strips down to advertise a Japanese fitness device 'Sixpad'.

Real Madrid star Cristiano Ronaldo has featured in a Japanese advert promoting a 'Sixpad' fitness device.

The Ballon d'Or winner, who endorsed Japanese facial workout gear last year, stripped down for his latest commercial.

In the ad, wearing just underwear, the 30-year-old demonstrates how the 'Sixpad' aims to define muscle without doing exercise.

Ronaldo sold his image rights to Singaporean businessman Peter Lim last month.

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Real Madrid's Portuguese forward Cristiano Ronaldo celebrates after scoring during the UEFA Champions League semi-final first leg football match Juventus vs Real Madrid on May 5, 2015
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