Smokers in London have been given the chance to vote for the best player in the world by placing their cigarette butts in a specially-designed bin.
The Real Madrid forward was the preferred choice:
Smokers in the UK think Ronaldo is a better footballer than Messi. Does that mean Ronaldo wins the Butt D'Or? pic.twitter.com/t85ANkJvdl— Hubbub (@hubbubUK) September 3, 2015
The Neat Streets campaign has posed a series a sports-related questions to passers-by in the area in recent weeks, including who will win last month's London derby between Arsenal and Crystal Palace, and whether smokers prefer to watch the US Open or the Italian Grand Prix.