MX23RW : Saturday, February 27 03:22:42| >> :600:188739672:188739672:

'Sexist' cycling poster withdrawn

A Belgian cycling event withdraws a 'sexist' poster after the sport's governing body was "extremely unhappy" with the content.

A poster for a cycling event in Belgium has been withdrawn after the International Cycling Union said that it was "extremely unhappy" with the content.

The promotional poster for the Belgian E3 Harelbeke race was accused of promoting sexism as it featured the hand of a cyclist apparently about to squeeze the bottom of a woman, along with the slogan "Who'll squeeze them in Harelbeke?"

The UCI said in a statement: "The Union Cycliste Internationale (UCI) was extremely unhappy with the promotional poster of the 2015 E3 Harelbeke.

"We have reminded the organiser of its responsibility and the UCI Regulations and they have agreed to take off the poster from all communication platforms."

The image was a reference to the 2013 Tour of Flanders, where Slovakian rider Peter Sagan caused controversy by pinching the bottom of one of the podium girls.


Click here for more stories about Peter Sagan

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Matti Breschel of Denmark and the Rabobank Cycling Team climbs the Kemmelberg during the 74th edition of the Gent - Wevelgem one day cycle race on March 25, 2012
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