Premier League unveils new logo

The Premier League has revealed its new logo, which will come into force at the start of next season.

The head of the iconic lion has been retained, while it has also been announced that the top flight will no longer have a title sponsor.

"From next season we will move away from title sponsorship and the competition will be known simply as the Premier League, a decision which provided the opportunity to consider how we wanted to present ourselves as an organisation and competition," said Premier League managing director Richard Masters.

"We are very pleased with the outcome - a visual identity which is relevant, modern and flexible. We look forward to sharing more details of our new positioning in the coming months."

From next season, the Premier League is going to look a little bit different...https://t.co/4n4mNohG2Z

— Premier League (@premierleague) February 9, 2016