Olympic swimmer Ryan Lochte films new E! reality TV show

Olympic swimmer Ryan Lochte has begun filming for a new reality TV show titled What Would Ryan Lochte Do?.

The six-episode series on E! will follow the 28-year-old as he tries to find love and launch his own fashion line.

"On this show, I will go on dates," Lochte told USA Today. "Whether it works or not, I guess you have to wait and watch the show.

"I want to find that perfect someone to spend the rest of my life with. It's hard being an Olympian and with all the fame and everything."

The show will premiere on April 21.