Fans are believed to have questioned the size of the former Los Angeles Galaxy midfielder's bulge, which appears to have shrunk from the print ads which were released for his debut range.
"David will be making a few calls to Guy after this image change," the Daily Star quotes a source as saying. "From the photos that were taken at the time he shot the advert, he was showing off a lot more for fans to talk about. In these new pictures, somehow his boxers have become more rounded and less impressive for the print adverts."
Beckham filmed his latest advert in Beverley Hills, California.