Indian business Sahara Group are to invest $100m into Force India and have taken a 42.5% stake in the Formula One team.
The new logo of the Sahara Force India F1 Team, as the team will now be called, was jointly unveiled today by Saharasri Subrata Roy Sahara and Dr Vijay Mallya at a press conference in New Delhi.
"It has indeed been a matter of pride for me to put India on the F1 map with Force India and raise the performance of the team to its current levels," said team principal and managing director Dr Vijay.
"The Sahara Group has played a very important role in the development of sport in the country and is an ideal partner to take the Force India F1 Team to greater success in the Formula One World Championship."
Force India are currently sixth in the Constructors Championship.