Daniel Ricciardo has said that he is no fan of Formula 1's new no-glitz approach to 'launching' cars.
In the past, teams threw lavish events to unveil their cars, while the norm these days is to launch them via the internet or simply roll out into the testing pitlane for a photo opportunity.
Force India, for instance, did not even join the trend this year of publishing audio clips of the first engine fire-up.
"What?! No video? No photo, no gif, no chapchat, no sound thingy?" Renault's Twitter administrator asked the Silverstone-based team.
Indeed, the next excitement for F1 fans will be to log onto the Ferrari and McLaren websites to catch a first glimpse of the respective teams' new cars.
"The online stuff is a bit artificial," said Daniel Ricciardo, whose employer Red Bull hosted a live 'launch' for its new 2016 livery this week.
"The pre-season is so long and there is so little that happens, it's cool to have an event to launch it. It gives us something to do and it's good for the fans, it's something to look forward to.
"Sure it's a bit more expensive than posting a picture online but I don't think you get anything out of that."
The 2016 Formula 1 calendar gets underway with the Australian Grand Prix on March 20.
