Luke Rowe of Team Sky was first cyclist to cross the line in a time of 4:51:06.
Rowe got his break after a pile-up just before the home straight. Mark Cavendish was involved in the huge collision with one kilometre to go, putting an end to his challenge for front spot.
Endura Racing led the peloton in the early stages.
Stage one featured the first 199.6km of the 1349.9km race, stretching between Ipswich and the Norfolk Showground.