Usain Bolt extends Puma contract beyond Rio 2016

Olympic champion sprinter Usain Bolt has extended his partnership with global sports brand Puma.

The 27-year-old, who first teamed up with Puma in 2003 when he was 16 years old, will keep his sponsorship beyond the Rio 2016 Olympic Games.

"Puma has been with me since the very beginning," SportsPro quotes Bolt as saying. "They recognised my talent at an early age and have supported me throughout, especially in the early years when I had some difficult times due to injuries.

"Their work and commitment to Jamaica is also very important to me. I have always been very happy to be a part of the Puma family, I am proud to represent them and delighted to continue with them for the years ahead."

Bolt also has endorsement deals with Samsung, Digicel, Hublot, Virgin Media and Gatorade.