Cardiff City have announced that they have scrapped plans to change the club's blue strip to red after discontent expressed by the club's supporters.
It emerged yesterday that the club's Malaysian owners were keen on rebranding the Championship club, which would result in the Welsh outfit's iconic blue image being changed to red in order to appeal to overseas markets.
In an open letter to the club's fans, Cardiff chairman Dato' Chan Tien Ghee said: "It is clear to all concerned that the club simply cannot continue to function and exist in its current state, effectively losing large amounts of money each month, while acquiring more and more debt. As romantic and simplistic a notion as it may seem, maintaining our current course without growth or change, is not, and cannot be, an option.
"The new club crest and home colours which were being discussed were intended to demonstrate the symbolic fusion of Welsh and Asian cultures through the use of the colour red and the predominant featuring of a historical Welsh dragon under the Cardiff City FC name.
"In the light of the vociferous opposition by a number of the fans to the proposals being considered as expressed directly to our local management and through various media and other outlets, we will not proceed with the proposed change of colour and logo and the team will continue to play in blue at home for the next season with the current badge."
The Bluebirds have been playing in the club's current colour since 1908.