The British Olympic Association has announced that Team GB's athletes will be supported by supermarket Aldi in the run-up to and during Rio 2016.
The Germany-based supermarket has become Team GB's official partner after spending 25 years in the UK and will provide a number of programmes including Get Set and Home-Grown Heroes.
BOA chairman Lord Sebastian Coe said: "Everyone associated with Team GB is thrilled to have a partner which has so captured the imagination of the British public.
"They are a great and growing British employer and are championing British produce and suppliers. Their support is a huge boost in our efforts to get the nation inspired in the run up to the Rio 2016 Olympic Games."
The BOA also has partnerships with Nissan, Deloitte and DFS.