'Seinfeld reunion' most re-watched ad during Super Bowl

An advert dubbed as a 'Seinfeld reunion' has reportedly become the most re-watched commercial of the Super Bowl on Sunday.

The adverts take as much of the spotlight as the game itself in the annual event, which was won by the Seattle Seahawks in New Jersey.

According to the Daily Mail, data from digital recording company TiVo revealed that the 'Seinfeld reunion' topped the figures on the night.

The 90-second ad was set in a Manhattan cafe with Jerry Seinfeld, Wayne Knight and Jason Alexander being reunited in their roles of Jerry, Newman and George respectively.