MX23RW : Saturday, October 19 00:12:49| >> :600:50044097:50044097:

Sky Sports to prioritise horse racing?

Sky Sports to prioritise horse racing?
Sky Sports is reportedly planning a huge investment into horse racing coverage with the launch of two dedicated channels.

Sky Sports is reportedly planning an aggressive pursuit of the rights to the most lucrative horse racing events over the next couple of years.

Last summer the broadcaster relaunched its portfolio with a series of channels dedicated to specific sports, including football, golf and cricket.

According to the Daily Mail, Sky is planning to relaunch its At The Races channel as 'Sky Sports Racing' and will also launch a second channel to provide additional coverage of domestic and international meets.

ITV currently holds the rights to top meetings such as the Cheltenham Festival - taking place this week - and Royal Ascot, but Sky is said to be preparing a bid to poach those rights when they come up for renewal.

The current deal with ITV still has two-and-a-half years to run but is thought to be worth just £20m a year, a figure that could be easily topped in any future bid from Sky.

body check tags ::
Share this article now:
Instagram - Follow Sports Mole
A general shot of the new Main Stand at Anfield ahead of Liverpool's Premier League clash with Watford on November 6, 2016
Read Next:
Topman criticised for red '96 karma' T-shirt
>

Subscribe to our Newsletter


Transfer Talk Daily
Match previews - twice weekly
Morning Briefing (7am UTC)
Ultra close-up image of Kevin De Bruyne [NOT FOR USE IN ARTICLES]Get the latest transfer news, match previews and news direct to your inbox!