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Premier League TV rights 'sold to China for £564m'

By , Editor-in-chief
PL TV rights 'sold to China for £564m'
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The Premier League is reportedly on the verge of agreeing a three-season, £564m deal with a Chinese broadcaster.

The Premier League is reportedly on the verge of agreeing a three-year TV rights deal with a Chinese broadcaster worth £564m.

According to BBC Sport, the league is finalising terms on an exclusive deal with streaming service PPTV beginning with the 2019-20 season.

The $700m (£564m) contract is worth 10 times the current deal with several broadcasters, including the state-owned CCTV network.

PPTV is owned by Suning, a retailer that acquired a controlling stake in Serie A powerhouse Inter Milan over the summer.

The agreement would represent the Premier League's most lucrative overseas deal to date, dwarfing the six-season, $1 billion deal with US broadcaster NBC.

The league's domestic rights - held by Sky and BT - currently bring in £1.7 billion a year.

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A general view of Old Trafford is seen prior to the Barclays Premier League match between Manchester United and Aston Villa at Old Trafford on April 4, 2015
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