Manny Pacquiao is preparing to launch a promotional company with hip hop star 50 Cent, according to his adviser.
Pac-Man's long-term adviser Michael Koncz has admitted the Filipino is interested in inking a deal with the New York rapper that may see them enter into a joint venture to promote both boxing cards and live concerts.
"50 Cent and I have been talking for maybe the last two months," said Koncz.
"I think with 50 Cent, with his connections in entertainment and his popularity there, combining that with Manny's popularity and expertise in boxing - we can bring a new flavour to boxing.
"On pay-per-view events, maybe we won't do four fights. Maybe we'll do two fights and a mini concert in-between, a different angle on it.
Pacquiao lost his last fight against Timothy Bradley in June.