EA Sports call time on 15-year partnership with Tiger Woods

EA Sports have confirmed that their business relationship with world number one golfer Tiger Woods has come to an end.

The company has been alongside the 14-time Major winner for the last 15 years of the 'Tiger Woods PGA Tour' computer game series, but have not renewed a fresh contract.

"We had an incredible run," Woods's agent Mark Steinberg told ESPN.

"Outside of [John] Madden, you would be hard pressed to find a sports figure that meant as much to a video game company as Tiger meant to EA.

"But times are changing and EA had to re-evaluate the partnership and frankly so did we."

Tracking company NPD Group is said to have revealed that the game franchise sold £479m.