BT Sport has unveiled a new on-air look ahead of the new football season.
The refresh, from creative agency DixonBaxi, will put social media "at the heart" of BT's broadcasts, with programming idents drawing from fan banter on Twitter.
"Our aim with all programming is to be at the heart of sport, sharing our insight and passion," said Grant Best, BT Sport's exec director of programming and creative. "We have created a new on-air look that is the channel's heartbeat connecting and communicating to our viewers in a confident, bold and vibrant style."
Watch a preview of BT's new idents below:
Written by
Neil Wilkes
Neil Wilkes
