BT Sport officially launches new channels

BT Sport have officially launched their new channels just weeks before the 2013-14 Premier League season gets underway.

The broadcasters aired their launch show at 6pm this evening with Jake Humphrey, who is the face of the new venture, presenting the programme from BT's Olympic Park studio in London.

Retired footballer Michael Owen and current Manchester United defender Rio Ferdinand are among the pundits for the channel's Premier League coverage, while Gareth Bale is an ambassador for BT.

As well as football, BT have the rights to show competitions from the world of rugby and tennis, as they begin the new television era this evening.