David Beckham's H&M underwear ad to be shown during Super Bowl

David Beckham's underwear range for H&M will be advertised during the second quarter of this year's Super Bowl.

It is the first time that viewers will be able to shop a commercial in real time due to a format on Samsung Smart TV sets named 'T-commerce'.

According to the Daily Mail, H&M's North American president Daniel Kulle said in a statement: "We're thrilled to be back in action at the Super Bowl, showcasing our new campaign.

"We're bringing our A-game, the world's top style icon and the best quality bodywear to the largest stage in the world."

The 30-second advert will feature Beckham showing off a number of his bodywear items.