David Beckham launches fashion brand Belstaff's London store

Retired footballer David Beckham helped launch bikers fashion brand Belstaff's new London store during Fashion Week.

The 36-year-old posed for photographs in front of an orange BMW motorbike on Bond Street while wearing leather trousers and jacket.

Reports have claimed that Beckham has become the face of the brand for their spring/summer 2014 collection, according to the Daily Mail.

The ex-England captain was joined by a number of male and female models during the event for the flagship store.