British Cycling have confirmed that they have extended their partnership with Sky by another four years.
Chief executive of British Cycling Ian Drake believes that the agreement has been one of the major factors behind the recent success of Britain's cyclists on the world stage.
"I'm delighted that Sky has committed to working with us for a further four year period," said Drake. "The unique nature of our partnership with Sky has been a key factor in cycling's phenomenal success story, perfectly complementing the support we receive from UK Sport and Sport England.
"The growth of our sport over the past four years has been amazing. Not only have our Olympic and Paralympic riders continued to deliver on the world stage, but we've also seen the emergence of Team Sky as a force on the road scene.
"Being a world leading cycling nation isn't just about winning medals – it's also about inspiring everyone to get on a bike, from the playground right through to the podium. That's exactly what initiatives like Sky Ride have achieved and we're well on track to reaching our target of getting one million more people cycling by 2013.
"I'm proud of what we have achieved through our partnership with Sky, and I look forward to delivering even greater success over the next few years."
Sky's partnership with British Cycling supports all levels of cycling.
Liam Apicella
