Olympics-inspired TV channel to launch in UK

Olympics-inspired TV channel to launch in UK
© PA Photos
'London Legacy TV' will launch in November and offer coverage of minority sports featured at the Olympics.

A new TV channel aiming to capitalise on interest in minority sports featured at the London 2012 Olympics will launch in November, according to The Guardian.

'London Legacy TV' - from indie production company Highflyer - will be available 24 hours a day on Sky with a schedule comprising action from 24 Olympic sports.

The channel will not repeat coverage of Olympic events but instead broadcast current coverage of minority sports that have hitherto received little airtime in the UK.

Sports on the lineup include judo, gymnastics, fencing, wrestling, swimming, diving, cycling and athletics.

"The London Olympics has brilliantly demonstrated the huge desire amongst the British public to watch sports which don't normally get the showcase on British TV that they deserve," said Highflyer chairman John Fairley.

"London Legacy TV will satisfy the appetite to see more of these sports that the Olympics has created as well as encouraging people to take part in them."

The channel will showcase the sports at every level, from grassroots up to elite standard.

Greg Rutherford
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