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Super Bowl LIV: The Power of 30-second ads

Super Bowl LIV takes place at the start of next month, but the event is lucrative for more reasons than simply what transpires on the pitch.

While the Kansas City Chiefs and San Francisco 49ers have been attempting to claim their place at Super Bowl LIV for a number of months, there has been a different kind of battle taking place off the pitch. At a time when the money in television advertising is generally on the decline, that is not the case when the Super Bowl is on the horizon as thousands of companies and organisations decide whether it is worth paying a huge sum to have their brand name broadcast in between plays and quarters for no more than 30 seconds.

As explained by The Insider, some businesses, whether particularly successful or not, find themselves doing what it takes to take advantage of one of the most popular advertising opportunities during the calendar year. While the same kind of scramble occurs in other major American sports, the cost involved with showcasing your brand during breaks in the NBA and MLB is nothing in comparison to that of the Super Bowl, and NFL in general.

Much like betting on the Super Bowl with Betway Online has become more popular, so has the desire to pay prices which continue to rise at a fast rate. It has now reached a point where television channel Fox are able to charge as much as $5.6m for a 30-second slot at peak time. Fox were also able to fill all of the openings by mid-November this year, with it usually taking at least a month longer to maximise their revenue in the area.

Bigger Bucks Advertising on the Super Bowl

The natural assumption is that food and drinks brands are most likely to get involved in the annual extravaganza, with viewers becoming more tempted to order takeaways and deliveries in order to enjoy the Super Bowl that little bit more. However, as the infographic suggests, it is the car and technology big-hitters which are leading the way. Wherever you are watching the clash in Miami on February 2, be sure to keep an eye out for the mid-match offerings!

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Raheem Mostert in action for the 49ers on January 19, 2020
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