Piers Morgan has slammed Madonna for posting "toe-curling attention-seeking" videos to social media during the coronavirus lockdown.
Much of the world's population are now in isolation at home as they look to avoid, and help slow the spread of, the deadly disease, which has claimed more than 23,600 lives so far.
Madonna, 61, has been isolating at her home in Lisbon for the past week and has posted a succession of bizarre videos to Twitter during the lockdown.
In one (below) the singer changes the lyrics of her classic 'Vogue' to include references to "fried fish", while in others she is seen using a typewriter and drinking cups of tea.
Responding to her latest video - a rendition of 'Big Spender' - Good Morning Britain host Morgan wrote: "You want suggestions? OK. Can I suggest you do something, anything, to raise awareness/money for #coronavirus health care workers rather than just promote yourself with these incessant toe-curling attention-seeking videos? You've got the money & fame - use it."
Morgan has been particularly pugnacious in recent weeks as the coronavirus crisis has escalated, criticising the government's handling of the pandemic and taking celebrities such as Lord Sugar and Kirstie Allsopp to task for not doing more to help.