The William Hill sign up offer for Cheltenham 2025 gives new customers £60 in free bets after they deposit and bet £10 or more.
The Cheltenham Festival is hands down one of the most prestigious events in the horse racing calendar. The 4-day event pulls new and seasoned bettors looking to bet on National Hunt racing at its finest. Use the William Hill Cheltenham sign up offer to take advantage of free bets from Day 1 onwards.
William Hill welcome offer – Bet £10, get £60 in free bets
New customers looking to bet on the Cheltenham Festival can get started with a generous William Hill Cheltenham sign up offer. The current promotion gives new players a £60 bonus when they sign up and place their first qualifying bet of £10 or more.
| William Hill Cheltenham offer | Bet £10, get £60 in free bets |
| Minimum bet required | £10 |
| Bonus amount | £60 (£40 sports free bets + £20 Vegas bonus) |
| Eligibility | New customers only in the UK |
| Minimum odds | 1/2 (1.5) |
| Eligible markets | Any sports market (except virtual markets) |
| Last verified | 11/03/2025 |
Key terms & conditions of the William Hill Cheltenham offer
Getting your hands on the William Hill signup bonus is not complicated. However, the promotion comes with specific terms that customers should understand:
- Only available to new UK customers using the William Hill website (and not the mobile app)
- Must place a £10+ qualifying bet at odds of 1/2 (1.5) or greater to receive £40 in free bets
- Free bets are non-refundable and must be redeemed in one stake
- Must deposit a minimum of £10 and opt-in on the Vegas Promotion page to receive the £20 Vegas Bonus with a 30x wagering requirement and 72-hour expiry
- Not available for deposits via PayPal, Neosurf, Paysafe, Nuvei Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay or William Hill PLUS Card
William Hill Cheltenham Day 1 £5 free bet offer
On top of the £60 free bet offer, William Hill is also offering a special promotion for the opening day of the 2025 Cheltenham Festival. Customers can claim a £5 free bet on any Day 1 Cheltenham race on Tuesday, 11th March.
To claim the offer, click ‘Opt-in‘ on the promotion page or in-shop with your Plus Card. Your free bet will be available immediately and can be used on any of the following Day 1 races:
- Supreme Novices' Hurdle (1:30)
- Arkle Trophy (2:10)
- Ultima Handicap Chase (2:50)
- Champion Hurdle (3:30)
- Mares Hurdle (4:10)
- Boodles Juvenile Handicap Hurdle (4:50)
- National Hunt Chase (5:30)
William Hill promotions for existing customers
William Hill also provides ongoing promotions for existing users. Regular customers should check the website frequently for the latest offers to get the most out of the Cheltenham Festival 2025.
Some of the standard promotions to expect include:
- Boosted Odds: Enhanced odds on selected runners throughout the festival. For example, you might find a favourite like Kopek Des Bordes in the Supreme Novice Hurdle with boosted odds from 5/6 to 6/5.
- Best Odds Guaranteed (BOG): When you place a bet and the Starting Price (SP) turns out to be higher than the price you took, William Hill will pay out at the better odds. BOG is available across all UK and Irish races, including every Cheltenham Festival event
- Non-Runner Money Back (NRMB): This popular promotion ensures that your stake will be fully refunded if your selected horse doesn't run in the race. This is particularly valuable for ante-post betting on Cheltenham, where race cards can change
- #YourOdds: You can request custom odds on X (formerly Twitter). Simply tweet your Cheltenham bet idea to William Hill, and they'll price it up for you
How to place a bet on Cheltenham 2025 with William Hill
Getting started with William Hill and placing your first Cheltenham bet is easy. Here's how to do it:
- Follow our signup link here to register and claim the William Hill sign up offer Cheltenham free bets
- Make your first deposit (a minimum of £10 to qualify for the welcome offer)
- Navigate to the Cheltenham betting section under ‘Horse Racing' tab
- Add selections to your bet slip – Full cards are featured on the horse racing page on the race day. Look for upcoming races under the date or Future Races tab. For example, markets for the Supreme Novices' Hurdle race on Day 1 are found under the Tuesday tab. Expand the race card to pick your selection, such as the favourite Kopek Des Bordes, available at 5/6 to win
- Confirm your stake and selections then place your bet
William Hill Cheltenham betting markets and options
For the Cheltenham Festival, William Hill covers betting markets beyond simply picking the winner of each race. Expect full coverage with various ways to wager:
- Each-Way Bets: Perfect for races with large fields. Each-way betting at WH allows you to place a bet on a horse to win or place (usually finishing in the top four).
- Ante-Post Betting: These markets were open months before the festival. At WH, they generally have higher odds but carry more risk, as your stake is usually forfeited if your selection doesn't run (but almost all are covered by the Non-Runner No Bet promotion).
- Other Markets: William Hill offers numerous specialty markets, including match bets (where you bet on one horse to finish ahead of another), festival specials (such as the number of Irish-trained winners), and jockey or trainer performance markets.
For ante-post betting, William Hill has prices under the ‘Future Races' tab from Day 1’s Michael O'Sullivan Supreme Novice Hurdle (top 10 horses outlined in the table below), Arkle Trophy, and Ultima Handicap Chase to final day’s Triumph Hurdle and Gold Cup.
Cheltenham Day 1: Michael O'Sullivan Supreme Novice Hurdle – 13:20
| No. | Selection | Price |
|---|---|---|
| 1 | Kopek Des Bordes | 1/1 |
| 2 | Workahead | 6/1 |
| 3 | Romeo Coolio | 7/1 |
| 4 | William Munny | 8/1 |
| 5 | Irancy | 14/1 |
| 6 | Salvator Mundi | 14/1 |
| 7 | Tripoli Flyer | 25/1 |
| 8 | Karbau | 33/1 |
| 9 | Karniquet | 50/1 |
| 10 | Funiculi Funicula | 50/1 |
| 11 | Skylord | 66/1 |
| 12 | Tutti Quanti | 100/1 |
Cheltenham 2025 each-way terms
William Hill offers standard each-way terms of 1/4 of the odds for the first 4 places in handicap races with 16 or more runners. The table below outlines the payout for each-way bets on races with fewer runners:
| # of runners | Minimum each-way places | Fraction of odds paid |
|---|---|---|
| 1 to 4 | Pays win only | n/a |
| 5 to 7 | 2 | 1/4 |
| 8 or more | 3 | 1/5 |
| 16 or more (handicapped races) | 4 | 1/5 |
Pro tip: Keep an eye out for extra place specials on selected races, where they might pay out on 5 or even 6 places.
Watch and bet live on Cheltenham 2025 at William Hill
You can watch all the Cheltenham Festival races live on the Betting TV Live feature through the William Hill website or mobile app. To access the live streams, log in to your account and head to the Betting TV Live section.
To watch Cheltenham races, your account must be funded, or you must have placed a £1 minimum bet within the last 24 hours. Live streaming can be especially handy when in-play betting on longer races like the National Hunt Chase.
Other major horse racing events at William Hill
Cheltenham Festival is definitely the highlight of the National Hunt racing calendar at William Hill. However, the bookie offers sharp odds and betting markets on many other major horse racing events:
- Grand National: Famous steeplechase held at Aintree in April
- Royal Ascot: Top-class flat racing featuring prestigious Group 1 races like the Gold Cup
- National Hunt: Complete National Hunt season, including major meetings at Kempton, Newbury, and Aintree
- Doncaster Flat: Home to the St Leger, the final British Classic of the season
- English Classics: Includes Betfred Oaks, Betfred Derby, and Betfred 2000 Guineas
William Hill horse racing recognition & rankings
The William Hill Cheltenham sign up offer is frequently rated as one of the most generous in the industry, and with good reason. The bookie offers some of the sharpest odds with favourable each-way terms. No wonder it was named the Horse Racing Betting Operator of the Year at the 2024 EGR Operator Awards.
William Hill sign up offer Cheltenham – FAQs
What is the William Hill Cheltenham sign up offer?
The William Hill sign up offer Cheltenham promo gives new customers £60 in free bets when they deposit and bet £10+. This is split into a £20 Vegas bonus and £40 in free bets for the Cheltenham festival.
How long does a withdrawal take at William Hill?
For withdrawals made via e-wallets like PayPal, payouts reach your account within 24 hours. Debit card and Apple Pay withdrawals can take up to 48 hours to post.
Does William Hill offer a mobile app?
Yes, William Hill offers a dedicated mobile app you can download for free from Google Play or iOS App Store. It offers all Cheltenham Festival markets, along with in-play betting and live streaming of races.
What responsible gambling tools are available at William Hill?
William Hill offers several tools to help customers stay in control. These include deposit limits, session time reminders, reality checks, and options for a temporary timeout or self-exclusion if needed.
